Future Publishing,

unprecedented results. He explores: * the future of advertising in traditional media and how to judge the

The creativity age -- Bernbach to the future -- The storytellers -- Digital is not a channel -- How

-- Emerging disruptive technologies: features and applications -- MMORPGS and virtual worlds -- Future issues

Future Publishing,

In 'Marketing 3.0', world-leading marketing guru Philip Kotler explains why the future of marketing

future holds and how businesses can best take advantage of it. He explores how social media is changing

sustainability: constructing a future -- Sustainability in the professional realm -- Section 2. Re

responsibility, its role in art and its future.

alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.

Unreasonable People, our very future may hinge on their work. Through vivid stories, the authors identify the

-based medicine? -- Experts versus equations -- Why now? -- Are we having fun yet? -- The future of intuition (and