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37. 
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
The problem. The end of mass media ; What's eating the 30-second commercial ; Mass murder: is
Available: Copies:
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
2005
Excerpt: 
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
Available: Copies:
39. 
Cover image for Design literacy : understanding graphic design
by 
Heller, Steven.
Format: 
Books
Publication Date 
2004
Excerpt: 
categories -- persuasion, mass media, language, identity, information, iconography, style, and commerce. This
Available: Copies:
by 
Rayner, Philip, 1947-
Format: 
Books
Publication Date 
2004
Excerpt: 
Mass media.
Available: Copies:
41. 
Cover image for Key concepts & skills for media studies
by 
Clark, Vivienne.
Format: 
Books
Publication Date 
2003
Excerpt: 
Mass media -- Study and teaching.
Available: Copies:
43. 
Cover image for New media : a critical introduction
by 
Lister, Martin, 1947-
Format: 
Books
Publication Date 
2003
Excerpt: 
Mass media -- Technological innovations.
Available: Copies:
by 
Manovich, Lev.
Format: 
Books
Publication Date 
2002
Excerpt: 
Mass media -- Technological innovations.
Available: Copies:
45. 
Cover image for Remediation : understanding new media
by 
Bolter, J. David, 1951-
Format: 
Books
Publication Date 
2000
Excerpt: 
Mass media -- Technological innovations.
Available: Copies:
46. 
Cover image for Material man : masculinity sexuality style
by 
Malossi, Giannino.
Format: 
Books
Publication Date 
2000
Excerpt: 
Men in mass media.
Available: Copies:
47. 
Cover image for Media writer's handbook : a guide to common writing and editing problems
by 
Arnold, George T.
Format: 
Books
Publication Date 
2000
Excerpt: 
Mass media -- Authorship.
Available: Copies:
48. 
Cover image for Persuasive communication skills : public speaking
by 
Steinberg, Sheila.
Format: 
Books
Publication Date 
1999
Excerpt: 
-involvement theory -- Mass media effects theories -- Mill's theory -- Technological determinism -- Uses and
Available: Copies:
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