Search Results for Consumer research.

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49 Results Found

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13.

Trillion-dollar moms : marketing to a new generation of mothers

Bailey, Maria T.

Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html

Format:

Books

Publication Date

2005

Excerpt:

New Age consumers -- United States.

Available: Copies:

14.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior / Schiffman, Leon G.

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15.

Marketing

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

-- Understanding Consumer Decision-Making -- Assessing the Competitive Situation -- Information for Marketing

Available: Copies:

16.

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

Lindström, Martin, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html

Format:

Books

Publication Date

2004

Excerpt:

Marketing research.

Available: Copies:

17.

Why people buy things they don't need : understanding and predicting consumer behavior

Danziger, Pamela N.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html

Format:

Books

Publication Date

2004

Excerpt:

Consumers -- Research.

Available: Copies:

18.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

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19.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for

Available: Copies:

20.

Handbook of children and the media

Singer, Dorothy G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259
Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html

Format:

Books

Publication Date

2001

Excerpt:

-line children's consumer culture / Public policy and private practice : government regulations and parental

Available: Copies:

21.

Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process

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22.

Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

-- Interactivity and community -- Business-to-business Internet marketing -- Internet marketing research -- The

Available: Copies:

23.

Branding @ the digital age

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol051/2001036552.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001036552.html
Publisher description http://catdir.loc.gov/catdir/description/hol052/2001036552.html

Format:

Books

Publication Date

2001

Excerpt:

digital viewing -- Interactive brand design research -- Interfacing with the consumer -- Interfacing with

Available: Copies:

24.

Truth, lies, and advertising : the art of account planning

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html

Format:

Books

Publication Date

1998

Excerpt:

an approach to consumer research that is based on simplicity, common sense, and creativity - an

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