Will the current brand management model that have sustained companies in the last decade be sustainable in future

Pina Pirata

Introduction to creative development : reading pack.

Creative development : reading pack.

Leveraging customer service to build brand equity

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

Brand building in the poultry industry alchemy research project

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Reputation management and brand equity in public high schools within the Gauteng province : an investigation

South African political parties, manifestos and branding : an explorative study