statements -- Profit planning and control -- The time value of money -- Capital budgeting -- Financing -- The

, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated

enhance the value of their brands? What steps can executives take to manage their brands successfully

the enterprise; Creating value: Exploiting knowledge and intellectual property - Business models and

, institutions, and investment banking -- 4. Time value of money -- Part 3. Valuation – financial assets. 5. The

Chapter 1. Introduction to consumer behaviour -- Chapter 2. Creating market value for consumers

. Organising. Principles of organising -- Value chain and e-business -- pt. V. Leading. Individual behaviour in

's accountants and managers must consider: increased impacts of IFRS, fair value reporting, segment reporting and

analysis -- Part 2. Investment decisions. 4. The time value of money -- 5. Investment appraisal methods

welfare; The welfare sectors; The organisation of public services; Value for money* Resources; Service

communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People

board -- Asset management and value for money -- Budgeting, internal control and risk management