: Decoded. Chapter 13; Big Data 101. Chapter 14; People Are Brands. 15; Brands are People. Chapter 16; A

-- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men

Instruments -- "Media"-ted Data Collection: Obtaining Data From the Middleman -- Qualitative Mediated

Level Organization Functions Big Data: The Big Opportunity for Enterprise Level Organizations Don't Let

. Big data and the global grid : procurement's new role in data-driven decision making -- Chapter 6

association: chi-square -- 17. Tests for association: correlation and regression -- 18. How big a sample

R and data mining : examples and case studies / Zhao, Yanchang, 1977-

Nielsen's Broadcast Data System -- Mediabase 24/7 -- Mediaguide -- Music Xray -- Next Big sound

data using lists -- Repeating code using loops -- Reading and writing files -- Storing data using other

-- About the authors -- Taking charge of yourself and your work -- A complete dissertation : the big

United States patenting data set (1975--2002) / Christian Le Bas -- ch. 9 University patent portfolios in

and problems -- Data collection strategies for assessment and evaluation -- Program planning : the big