Organizational behavior / McShane, Steven Lattimore, author.

-- Personality -- Social behavior -- Stress, coping, and health -- Psychological disorders -- Treatment of

-- Economics and individual behavior and choice -- Social and cultural influences on behaviors of individuals

-- Personality -- Social behavior -- Stress, coping, and health -- Psychological disorders -- Treatment of

markets and consumer buying behavior -- Organizational buyer behavior -- Customer driven marketing

. Understanding Individual Behavior -- 11. Leadership -- 12. Motivating Employees -- 13. Managing Communication

-- Addressing learners' individual needs -- The social context of schools -- Families and communities. Part II

media; Social media -- Planning example 7B: Selecting organizational and social media tactics -- Earned

Social marketing : influencing behaviors for good / Kotler, Philip.

punishments -- Conditioning and addiction -- Gamification -- Social/viral structure -- How to create trust

developments in the fields of social and consumer psychology. Key questions covered in the volume include

advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion