event -- Financial management and the budget -- Event logistics and supplies -- Marketing and public

conferences. It includes photocopiable forms that will help readers to plan and budget, and case studies and

Policy: A Summing Up -- 23-1.What We Have Learned -- 23-2.The Government Budget Constraint: Deficits

; Budget Prioritization ; Reach-Cost-Quality ; Marketing Mix Modeling ; The Digital Retail (R)evolution

-- Trapped by the Unified Budget -- US Government's Financial Deficit Reporting = 64 Madoffs -- The Growth in

Methods Section -- Estimating Time (and Related Resources) -- Developing a Budget -- A Note on Dealing

percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai

Government -- National budget -- Standard of living -- Accounting concepts -- Source documents

management : tools and templates -- Managing big-budget costs -- The print production specsheet -- Cashing in

-to-revenue ratios in autocracies, 1970n-2008 -- Oil income and gasoline prices, 2006 -- Oil and budget transparency

Budget deficits.

Distributors -- The Joint-Venture System -- Price Structures -- The Advertising Budget and Advertising Policies