IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
174 Results Found Subscribe to search results
000000000000IIE
Print
1. 
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Marketing
Available: Copies:
2. 
Cover image for Customer service : career success through customer loyalty
Customer service : career success through customer loyalty
by 
Timm, Paul R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer service : career success through customer loyalty / Timm, Paul R.
Available: Copies:
3. 
Cover image for Essentials of marketing management
Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
strategic marketing -- Strategic marketing planning tools -- Global marketing -- Services marketing and not
Available: Copies:
5. 
Cover image for Wired and dangerous : how your customers have changed and what to do about it
Wired and dangerous : how your customers have changed and what to do about it
Wired and dangerous : how your customers have changed and what to do about it
by 
Bell, Chip R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer services.
Available: Copies:
6. 
Cover image for Defusing the angry patron : a how-to-do-it manual for librarians
Defusing the angry patron : a how-to-do-it manual for librarians
by 
Rubin, Rhea Joyce.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer services -- United States.
Available: Copies:
8. 
Cover image for Services marketing.
Services marketing.
by 
Bateson, John E. G.
Format: 
Books
Publication Date 
2011
Excerpt: 
Services marketing. Bateson, John E. G.
Available: Copies:
9. 
Cover image for A guide to service desk concepts
A guide to service desk concepts
A guide to service desk concepts
by 
Knapp, Donna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Computer industry -- Customer services -- Management.
Available: Copies:
10. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Food service -- Marketing.
Available: Copies:
11. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
, services and brands : building customer value -- New-product development and product life-cycle strategies
Available: Copies:
12. 
Cover image for Effective customer care
Effective customer care
Effective customer care
by 
Wellington, Patricia.
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer services -- Case studies.
Available: Copies:
Limit Search Results
Access Level
Author
Kotler, Philip.
(8)
Knapp, Donna.
(4)
Lovelock, Christopher H.
(4)
Armstrong, Gary (Gary M.)
(3)
Chopra, Sunil, 1960-
(3)
Item Category 1
Material Type
Language
English
(172)
Library
Shelf Location
Publication Date
Subject
Customer services.
(51)
Customer relations.
(28)
Customer services -- Management.
(20)
Marketing.
(20)
Marketing -- Management.
(15)
Item Available
Advanced Search Location