The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

Is brand South Africa creating a positive rainbow nation for our millennials

Shopper marketing in South Africa

The analysis of the Sophiatown brand development

Creating shared value and brand sustainability : a South African advertising industry analysis

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

Saving South Africa's youth : building socially responsible brands in financial ...

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

To like or not to like : an exploration of how South African brands use social media