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1.

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

by

Sauer, Nicole.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

2.

Cover image for The effect of corporate rebranding : National Lotteries Commission perspective

The effect of corporate rebranding : National Lotteries Commission perspective

The effect of corporate rebranding : National Lotteries Commission perspective

by

Mashiane, Lebogang.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

3.

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

by

Bouwer, Franscoe Carel.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

4.

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

by

Pieterse, Josslyn.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

5.

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

by

Briedenhann, Chantel.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

6.

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

by

De Freitas, Joao.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

7.

Cover image for How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

by

Mpobole, Mmamelo.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

8.

Cover image for Investigating the customer decision journey in emerging market

Investigating the customer decision journey in emerging market

Investigating the customer decision journey in emerging market

by

De Jager, Laverne.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

9.

Cover image for Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

by

Mniki, Musa.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

10.

Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age

Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age

by

Diale, Mathabo.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

11.

Analysing how the EFF have built their brand in the last 4 years

Analysing how the EFF have built their brand in the last 4 years

by

Kganyago, Kgabo.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

12.

A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

by

Nxumalo, Lungile Zenda.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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Independent Institute of Education. Design School Southern Africa.

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Independent Institute of Education. Vega School

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Independent Institute of Education. Vega School.

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(1)

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Govind, Kishan.

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Hall, Gene E., 1941- author.

(1)

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James, Christopher.

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(1)

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Jones, Samantha.

(1)

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Katz, Georgina.

(1)

Keightley, Cara Jayne.

(1)

Kganyago, Kgabo.

(1)

Kgosiemang, Masego.

(1)

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Kirk, Tristain.

(1)

Koch, Terrence.

(1)

(1)

Komana, Lebogang.

(1)

Komar, Caroline.

(1)

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Kritizinger, Jake.

(1)

(1)

Kruger, Annemi.

(1)

(1)

(1)

Kumalo, Lerato Thuthuka.

(1)

Kunene, Siyanda.

(1)

(1)

Lavender, Jonathan.

(1)

Lehobye, Thabang.

(1)

Lombard, Leanne.

(1)

Mabalane, Dennis K.

(1)

(1)

Madisakwane, Katlego.

(1)

Maduna, Gugulethu.

(1)

Mahlangu, Beth.

(1)

Makhafola, Kelebogile.

(1)

Makhanya, Nomfundo.

(1)

Mamogobo, Lucia.

(1)

Maohapeloa, Joshuoa Pulumo.

(1)

Markram, Janine.

(1)

Marks, Vanessa.

(1)

(1)

Mashiane, Lebogang.

(1)

Mashori, Letlhogonolo.

(1)

Matlare, Itumeleng.

(1)

Matsena, Vanessa.

(1)

Matshivha, Tshiwela.

(1)

Matubatuba, Tumisang.

(1)

Mautjana, Sarah.

(1)

Mavimbela, Mapula.

(1)

Mbatha, Lethukuthula Ayanda.

(1)

Mbatha, Malandiswa.

(1)

(1)

Mckend, Robert.

(1)

Mdluli, Mbali Sharon.

(1)

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(1)

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(1)

Miller, Farieda.

(1)

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(1)

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(1)

(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Mutenda, Chipo.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Nxumalo, Bongiwe Samukelisiwe.

(1)

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(1)

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(1)

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(1)

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Item Category 1

Non-Fiction Books

Recommended Books

Theses/Dissertations

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(282)

Library

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Pietermaritzburg

Shelf Location

On-Shelf Student

Reference Material

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Publication Date

Subject

Branding (Marketing)

(18)

Consumers' preferences -- South Africa.

(10)

Marketing research -- South Africa.

(8)

Consumer behavior -- South Africa.

(6)

Consumer behavior.

(5)

Consumers -- Research.

(5)

Marketing research.

(5)

Branding (Marketing) -- South Africa.

(4)

Fashion merchandising -- South Africa.

(4)

Communication in marketing.

(3)

Consumers -- Research -- South Africa.

(3)

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

(2)

Brand name products -- South Africa.

(2)

Branding (Marketing) -- South Africa -- Durban.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Internet marketing -- South Africa.

(2)

Internet marketing.

(2)

Natural foods -- Marketing.

(2)

Students as consumers -- South Africa.

(2)

Young consumers -- South Africa.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Research

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Art museums -- South Africa -- Marketing.

(1)

Associations, institutions, etc. -- Finance.

(1)

Banding (Marketing)

(1)

Beauty culture -- South Africa.

(1)

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- South Africa.

(1)

Brand consumer behaviour -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand perception -- Research -- South Africa

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

Coca-Cola Company.

(1)

Communication in marketing -- South Africa.

(1)

Consumer satisfaction -- South Africa.

(1)

Consumers -- Reseach.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers' preferences.

(1)

Consumers, Black -- South Africa.

(1)

Design -- South Africa.

(1)

Durban (South Africa)

(1)

Education and state -- South Africa -- KwaZulu-Natal.

(1)

Electronic commerce.

(1)

Employee motivation.

(1)

Entrepreneurship.

(1)

Fashion merchandising.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

Gender identity.

(1)

Gift of the Givers Foundation.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

Handicraft -- Marketing.

(1)

Handicraft -- South Africa -- Durban.

(1)

Inheritance and succession -- South Africa.

(1)

Layout (Printing) -- Handbooks, manuals, etc.

(1)

(1)

Management -- Employee participation.

(1)

Marketing channels -- South Africa.

(1)

Marketing channels.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

(1)

Mass media and public opinion -- South Africa.

(1)

Men's clothing.

(1)

Periodicals -- Internet marketing.

(1)

Quantitative study -- Research

(1)

Reality television programs.

(1)

Soccer -- South Africa.

(1)

Social media -- South Africa.

(1)

Sophiatown (Johannesburg, South Africa)

(1)

Stereotypes (Social psychology) in mass media.

(1)

Street entertainers -- South Africa -- Durban.

(1)

Teaching -- United States -- Textbooks.

(1)

Teenage consumers -- South Africa -- Durban.

(1)

Teenage consumers -- South Africa.

(1)

Three Cities Hospitality Group.

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Tourism -- South Africa.

(1)

University students

(1)

Vehicles -- Marketing.

(1)

Young women -- South Africa.

(1)

Youth in mass media.

(1)

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