-- Appendix Two. The Toolbox -- Appendix Three. Directory of Company Names -- Glossary -- Index.

household names such as Coca-cola, Dell and Walkers Crisps, and the most successful viral video of 2012

four-letter names) -- Coffee, Tea, or Tuition-Free? (who wins and who loses from price discrimination

; How to Create Slogans, Theme Lines, and Names ; The Power of Fact ; Testimonials: The Power of

2: Set Identity Objectives -- Step 3: Develop Designs and Names -- ^

Contents note continued: What Happens after Buyers Switch? -- Shocking Findings on Brand Names

Place Names in Urban Planning Policies of Washington, D.C. / Jackie Jia Lou -- SECTION 3 SEXUALITY -- 9

guidebook writers and good work / Celebrity status, names, and ideas in the advertising award system

Working with Excel -- Inputting and Editing Data -- Working with Ranges -- Working with Range Names

.); and 10. Public Health Programs. The volume is organized in alphabetical order of country names. Each

-- Rights in names and trademarks -- 7. Music licensing -- Music rights -- Performing rights organizations

. Making home within this architecture of exclusion, along streets without names, tens of thousands of new