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1. 
Cover image for Marketing database analytics : transforming data for competitive advantage
Marketing database analytics : transforming data for competitive advantage
by 
Banasiewicz, Andrew D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Deployment: A Normative Framework -- Mini-Case 14.1: Communicating with Non-Technical Audiences -- 15.In
Available: Copies:
2. 
Cover image for Writing the winning thesis or dissertation : a step-by-step guide
Writing the winning thesis or dissertation : a step-by-step guide
by 
Joyner, Randy L.
Format: 
Books
Publication Date 
2013
Excerpt: 
Writing the Dissertation -- The Audiences for the Dissertation -- Analyze the Special Characteristics of
Available: Copies:
3. 
Cover image for Public relations cases
Public relations cases
by 
Hayes, Darrell C.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Opportunity or Problem Research -- Audience Research -- Objectives -- Impact Objectives -- Output Objectives
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4. 
Cover image for Managing corporate communication : a cross-cultural approach
Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
power to bypass traditional media -- The audience's power to respond -- Traditional or new media - which
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5. 
Cover image for On message : precision communication for the digital age
On message : precision communication for the digital age
by 
Theobald, Theo, 1957-, author.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The
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6. 
Cover image for Who was William Shakespeare? : an introduction to the life and works
Who was William Shakespeare? : an introduction to the life and works
by 
Callaghan, Dympna.
Format: 
Books
Publication Date 
2013
Excerpt: 
plays, suited to both undergraduate and popular audiences ; Looks at 24 of the most significant plays
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7. 
Cover image for Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
by 
Barker, Melissa S.
Format: 
Books
Publication Date 
2013
Excerpt: 
1. Why Social Media?. 2. Goals and Strategies -- 3. Identifying Target Audiences -- 4. Rules of
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8. 
Cover image for Doing qualitative research
Doing qualitative research
Doing qualitative research
by 
Silverman, David, 1943, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Contents note continued: 27.3.The Practitioner Audience -- 27.4.The Lay Audience -- 27.5.Concluding
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9. 
Cover image for How to do media and cultural studies
How to do media and cultural studies
How to do media and cultural studies
by 
Stokes, Jane C.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Why Study Audiences? -- Researching Media Effects -- The Ethics of Audience Research -- Survey
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10. 
Cover image for Media studies : texts, production, context
Media studies : texts, production, context
by 
Long, Paul, 1967- author.
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
audiences -- What is an audience? -- Propaganda and manipulating audiences -- Media effects and moral panics
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11. 
Cover image for An introduction to television studies
An introduction to television studies
An introduction to television studies
by 
Bignell, Jonathan. (uri) http://id.loc.gov/authorities/names/n96077329 (uri) http://viaf.org/viaf/sourceID/LC 96077329 (uri) /resolver/wikidata/lc/n96077329
Format: 
Books
Publication Date 
2013
Excerpt: 
audiences -- Television in everyday life.
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12. 
Cover image for Beauty
Beauty
by 
Arrington, Lauren, 1981- editor of compilation.
Format: 
Books
Publication Date 
2013
Excerpt: 
research but also for their ability to communicate their subject to popular audiences. Each essay is
Available: Copies:
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Kotler, Philip.
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Lee, Nancy, 1932-
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