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1. 
Cover image for Advertising in the digital age : theories & practices
by 
Yesiloglu, Sevil, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
influencers, big data, AI and social media, the world of advertising looks very different from how it did a
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by 
Steinberg, Sheila, 1940- editor.
Format: 
Books
Publication Date 
2023
Excerpt: 
and social media -- Artificial intelligence in communication technologies: contemporary practices and
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by 
Jarboe, Greg, 1949- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
analytics, social media marketing, and search engine optimization with the help of industry-leading authors
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4. 
Cover image for Research methods and evidence-based practice
by 
Liamputtong, Pranee, 1955-, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
, Chapter 15: Internet and Social Media as Research Tools for Evidence-based Practice, Chapter 16: Research
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5. 
Cover image for Hey whipple, squeeze this : the classic guide to creating great advertising
by 
Sullivan, Luke, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television
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by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
reviews, this edition includes new coverage of social media,discussion of current industry trends, and
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7. 
Cover image for Media/society : technology, industries, content, and users
by 
Croteau, David, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Mass media -- Social aspects -- United States.
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8. 
Cover image for The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Research Ethics in Digital and Social Media Marketing Research/ Managing the Message, from Fake
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by 
Smit, J. (Jeanette)
Format: 
Books
Publication Date 
2022
Excerpt: 
African framework -- Social disorganisation and crime -- Part 2: African policing practices. Community
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10. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
, Online, Social Media, and Mobile Marketing -- Part 4 Extending Marketing -- 18. Creating Competitive
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11. 
Cover image for Interdisciplinary research : process and theory
by 
Repko, Allen F., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
social media; the philosophy of integration; student work patterns, mapping, finding common ground in
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12. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in
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