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1. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Pricing objectives and policies -- Price setting in the business world -- Implementing and controlling
Available: Copies:
2. 
Cover image for Principles of service marketing and management
Principles of service marketing and management
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
2002
Excerpt: 
. Pricing Strategies for Services -- ch. 9. Promotion and Education -- ch. 10. Service Positioning and
Available: Copies:
3. 
Cover image for Marketing planning & strategy
Marketing planning & strategy
by 
Jain, Subhash C., 1942-
Format: 
Books
Publication Date 
1999
Excerpt: 
. Product Strategies. Pricing Strategies. Distribution Strategies. Promotion Strategies. Global Market
Available: Copies:
4. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1996
Excerpt: 
Management -- Pricing for International Markets -- Financial Requirements for Global Marketing -- Country
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Cant, M. C. (Michael Colin), 1957- editor.
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Cateora, Philip R.
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Graham, John L.
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Kotler, Philip, author.
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Armstrong, Gary (Gary M.)
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Marketing.
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Marketing -- Management.
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Marketing -- South Africa -- Management.
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Tourism -- Marketing.
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Export marketing.
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