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37.

The advertising handbook

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and

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38.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2000

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

39.

Sports marketing : a strategic perspective

Shank, Matthew D.

Format:

Books

Publication Date

1999

Excerpt:

-- Understanding Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and

Available: Copies:

40.

The encyclopaedia of brands & branding in South Africa.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

1999

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

41.

Entrepreneurship and how to establish your own business

Nieuwenhuizen, C.

Format:

Books

Publication Date

1996

Excerpt:

characteristics of consumers. Mission and enterprise objectives. Calculate the expected market share. Calculate

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