Search Results for Pricing.

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25.

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products

Available: Copies:

26.

Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies

Available: Copies:

27.

Financial management : theory and practice

Brigham, Eugene F., 1930-

Table of contents http://catdir.loc.gov/catdir/toc/fy046/2003112532.html

Format:

Books

Publication Date

2005

Excerpt:

Theory and Asset Pricing Models -- Bonds and Their Valuation -- Stocks and Their Valuation -- Financial

Available: Copies:

28.

Global marketing management : changes, challenges and new strategies

Lee, Kiefer.

Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and

Available: Copies:

29.

International marketing

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

-- Pricing for international markets -- Negotiating with international customers, partners, and regulators.

Available: Copies:

30.

Essentials of entrepreneurship and small business management

Zimmerer, Thomas.

Table of contents http://catdir.loc.gov/catdir/toc/fy044/2003065602.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

. Integrated marketing communications and pricing strategies -- Sec. IV. Building the business plan: financial

Available: Copies:

31.

The small business bible : everything you need to know to succeed in your small business

Strauss, Steven D., 1958-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0420/2004016912.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Successful pricing strategies -- Small business technology -- Small business software -- Accounting ease

Available: Copies:

32.

Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html

Format:

Books

Publication Date

2004

Excerpt:

. Managing services for business markets. -- 14. Managing business marketing channels. -- 15. Pricing

Available: Copies:

33.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- New-product development and product life-cycle strategies -- Pricing considerations and approaches

Available: Copies:

34.

Marketing

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

-- Implementing Promotional Mix Strategies -- Pricing Concepts and Setting the Right Price -- Putting It All

Available: Copies:

35.

Marketing channels : a management view

Rosenbloom, Bert.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2002116683-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1084466
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html

Format:

Books

Publication Date

2004

Excerpt:

Members -- Product Issues in Channel Management -- Pricing Issues in Channel Management -- Promoting

Available: Copies:

36.

E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

Available: Copies:

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