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0000000000IIE

Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html

Format:

Books

Publication Date

2004

Excerpt:

. Managing services for business markets. -- 14. Managing business marketing channels. -- 15. Pricing

Available: Copies:

E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

Available: Copies:

Gower handbook of supply chain management

Gattorna, John.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=1480686&site=ehost-live

Format:

Books

Publication Date

2003

Excerpt:

chains / Customer relationship management capabilities in a supply chain context / The impact of pricing

Available: Copies:

Principles of service marketing and management

Lovelock, Christopher H.

Format:

Books

Publication Date

2002

Excerpt:

. Pricing Strategies for Services -- ch. 9. Promotion and Education -- ch. 10. Service Positioning and

Available: Copies:

Hospitality and travel marketing

Morrison, Alastair M.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html

Format:

Books

Publication Date

2002

Excerpt:

-- Pricing -- Controlling and Evaluating the Plan -- Marketing Management, Evaluation, and Control.

Available: Copies:

Financial management for hospitality decision makers

Guilding, Chris.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2002071177.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002071177.html

Format:

Books

Publication Date

2002

Excerpt:

. Cost information and pricing -- 11. Working capital management -- 12. Investment decision making

Available: Copies:

Fundamentals of menu planning

McVety, Paul J.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/2001017547.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2001017547.html
Publisher description http://catdir.loc.gov/catdir/description/wiley037/2001017547.html

Format:

Books

Publication Date

2001

Excerpt:

principles of planning a menu, from concept development and design mechanics to menu pricing and marketing

Available: Copies:

Marketing planning & strategy

Jain, Subhash C., 1942-

Format:

Books

Publication Date

1999

Excerpt:

. Product Strategies. Pricing Strategies. Distribution Strategies. Promotion Strategies. Global Market

Available: Copies:

Hospitality accounting

Kotas, Richard.

Format:

Books

Publication Date

1997

Excerpt:

includes room pricing and guest's deposits.

Available: Copies:

10.

Management accounting

Atkinson, Anthony A.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007754922&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

-Stage Allocations and Activity-Based Costing Systems -- 7. Pricing and Product-Mix Decisions -- 8. Process and

Available: Copies:

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