treat each element of the curriculum separately - course design, assessment, evaluation of teaching etc

Brand name products -- Valuation.

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

hospitality services / Peter Harris -- Cross-border reporting for performance evaluation / Ian Graham -- Cost

-- 11. Budgets -- Standard costs -- Quality and time -- 14. Divisional performance evaluation.

-- Section 4: Research in applied contexts. Jobs and careers in social research -- Programme evaluation

Evaluation -- The Glass Ceiling -- Minorities -- Professionalism -- Requirements for Success

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

economic impact of tourism -- Micro- and macro-evaluation of projects in the tourism and hospitality

-- Evaluating arguments -- Applying your knowledge and skills to argument evaluation -- Constructing arguments

. Cross-referenced throughout, the format encouragescritical evaluation through understanding.

Curriculum evaluation -- United States.