messages -- Strategy and tactics -- Timescales and resources -- Knowing what has been achieved: evaluation

and Publicity -- 19. Pricing -- 20. Marketing Management, Evaluation and Control.

statistics -- Break-even analysis -- Project evaluation methods -- Management account analysis -- Personal

-- Preparing and presenting training -- Learner assessment and programme evaluation -- Management development

J. Weight of evidence and standards and burdens of proof -- The evaluation of evidence / S E van

Self-evaluation.

legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.

treat each element of the curriculum separately - course design, assessment, evaluation of teaching etc

hospitality services / Peter Harris -- Cross-border reporting for performance evaluation / Ian Graham -- Cost

-- 11. Budgets -- Standard costs -- Quality and time -- 14. Divisional performance evaluation.

-- Section 4: Research in applied contexts. Jobs and careers in social research -- Programme evaluation

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation