Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry

Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case study

The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Soweto

Is brand South Africa creating a positive rainbow nation for our millennials

Shopper marketing in South Africa

Are international fashion retailers taking aim at Mr Price based brand equity?

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

Evaluating the success of real-time content marketing on Twitter during live sporting events

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media