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Financial aspects of marketing
Financial aspects of marketing
by
Schmidt, Ruth A.
Format:
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Publication Date
1996
Excerpt:
Business enterprises -- Finance.
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Westerfield, Randolph.
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Arnold, Roger A.
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Atrill, Peter.
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Barrow, Paul, 1948-
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Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.
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Block, Stanley B.
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Block, Stanley B. Foundations of financial management.
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Brealey, Richard A.
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Brealey, Richard A. Principles of corporate finance.
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Calkins, Tim éditeur intellectuel.
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Schmidt, Ruth A.
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Corporations -- Finance.
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