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1. 
Cover image for The annual 2010/11 : advertising, media, marketing and branding
The annual 2010/11 : advertising, media, marketing and branding
The annual 2010/11 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Electronic Resources
Publication Date 
2011
Excerpt: 
Future Publishing,
Available: Copies:
2. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Emerging disruptive technologies: features and applications -- MMORPGS and virtual worlds -- Future issues
Available: Copies:
3. 
Cover image for Marketing 3.0 : from products to customers to the human spirit
Marketing 3.0 : from products to customers to the human spirit
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
In 'Marketing 3.0', world-leading marketing guru Philip Kotler explains why the future of marketing
Available: Copies:
4. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
unprecedented results. He explores: * the future of advertising in traditional media and how to judge the
Available: Copies:
5. 
Cover image for The idea writers : copywriting in a new media and marketing era
The idea writers : copywriting in a new media and marketing era
The idea writers : copywriting in a new media and marketing era
by 
Iezzi, Teressa.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html
Format: 
Books
Publication Date 
2010
Excerpt: 
The creativity age -- Bernbach to the future -- The storytellers -- Digital is not a channel -- How
Available: Copies:
6. 
Cover image for The annual 2009/10 : advertising, media, marketing and branding
The annual 2009/10 : advertising, media, marketing and branding
The annual 2009/10 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2010
Excerpt: 
Future Publishing,
Available: Copies:
7. 
Cover image for Designing sustainable packaging
Designing sustainable packaging
Designing sustainable packaging
by 
Boylston, Scott, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
sustainability: constructing a future -- Sustainability in the professional realm -- Section 2. Re
Available: Copies:
8. 
Cover image for Brands and branding
Brands and branding
by 
Clifton, Rita.
Format: 
Books
Publication Date 
2009
Excerpt: 
alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.
Available: Copies:
10. 
Cover image for The fundamentals of graphic design
The fundamentals of graphic design
by 
Ambrose, Gavin.
Format: 
Books
Publication Date 
2009
Excerpt: 
responsibility, its role in art and its future.
Available: Copies:
12. 
Cover image for Super crunchers : why thinking-by-numbers is the new way to be smart
Super crunchers : why thinking-by-numbers is the new way to be smart
by 
Ayres, Ian, 1959-
Format: 
Books
Publication Date 
2008 2007
Excerpt: 
-based medicine? -- Experts versus equations -- Why now? -- Are we having fun yet? -- The future of intuition (and
Available: Copies:
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