IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
43 Results Found Subscribe to search results
0000000IIE
Print
1. 
Cover image for Innovation management : strategies, implementation and profits
Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html
Format: 
Regular print
Publication Date 
1998
Excerpt: 
Innovation management : strategies, implementation and profits / Afuah, Allan.
Available: Copies:
2. 
Cover image for Strategic market management
Strategic market management
by 
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Strategic market management / Aaker, David A.
Available: Copies:
3. 
Cover image for Strategic brand management : creating and sustaining brand equity long term
Strategic brand management : creating and sustaining brand equity long term
Strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
Strategic brand management : creating and sustaining brand equity long term / Kapferer, Jean-Noël.
Available: Copies:
4. 
Cover image for Marketing aesthetics : the strategic management of brands, identity, and image
Marketing aesthetics : the strategic management of brands, identity, and image
Marketing aesthetics : the strategic management of brands, identity, and image
by 
Schmitt, Bernd.
Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing aesthetics : the strategic management of brands, identity, and image / Schmitt, Bernd.
Available: Copies:
5. 
Cover image for Cases in strategic management
Cases in strategic management
Cases in strategic management
by 
Pearce, John A.
Format: 
Books
Publication Date 
1997
Excerpt: 
Cases in strategic management / Pearce, John A.
Available: Copies:
6. 
Cover image for Organization theory : a strategic approach
Organization theory : a strategic approach
Organization theory : a strategic approach
by 
Hodge, Billy J.
Format: 
Books
Publication Date 
1996
Excerpt: 
Organization theory : a strategic approach / Hodge, Billy J.
Available: Copies:
7. 
Cover image for Thinking strategically : the competitive edge in business, politics, and everyday life
Thinking strategically : the competitive edge in business, politics, and everyday life
by 
Dixit, Avinash K.
Inhaltsverzeichnis Thinking strategically
Format: 
Books
Publication Date 
1991
Excerpt: 
Strategisches Management.
Available: Copies:
Limit Search Results
Access Level
Author
Kapferer, Jean-Noël.
(4)
Keller, Kevin Lane, 1956-
(4)
Aaker, David A.
(2)
Afuah, Allan.
(2)
Elliott, Richard H., author.
(2)
Format
Item Category 1
Material Type
Language
Shelf Location
Publication Date
Subject
Strategic planning.
(21)
Brand name products -- Management.
(9)
Strategisch management.
(9)
Management.
(8)
Strategisches Management.
(8)
Item Available
Advanced Search Location