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1. 
Cover image for Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Communication in management.
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2. 
Cover image for Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2014
Excerpt: 
Relationship marketing and customer relationship management / Brink, A. (Annekie)
Available: Copies:
3. 
Cover image for Successful event management : a practical handbook
by 
Shone, Anton, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Successful event management : a practical handbook / Shone, Anton, author.
Available: Copies:
4. 
Cover image for Contemporary retail and marketing case studies
by 
Van Heerden, Neels, 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
executives, the collection provides a unique "inside" perspective on issues that challenge the local business
Available: Copies:
5. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Naming and Intellectual Property Issues -- 4 Environmental, Regulatory and Ethical Issues -- PART 2
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6. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and
Available: Copies:
8. 
Cover image for Principles of information security
by 
Whitman, Michael E., 1964-
Format: 
Books
Publication Date 
2012
Excerpt: 
issues in information security -- Risk management -- Planning for security -- Security technology
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9. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
A joint publication of the Jossey-Bass business & management series and the International
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10. 
Cover image for Reputation management : the key to successful public relations and corporate communication
by 
Doorley, John.
Format: 
Books
Publication Date 
2011 2010 2007
Excerpt: 
Reputation management : the key to successful public relations and corporate communication /
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11. 
Cover image for Public economics
by 
Black, P. A. (Philip A.)
Format: 
Books
Publication Date 
2011
Excerpt: 
: fiscal and social policy issues -- 9. Cost-benefit analysis -- Part 3. Taxation -- 10. Introduction to
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12. 
Cover image for Entrepreneurship : perspectives and cases
by 
Westhead, Paul, 1962-
Format: 
Books
Publication Date 
2011
Excerpt: 
Introduction: context, issues, and case study selection -- Contributions of entrepreneurial firms
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