-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

suppliers -- Social, economic, political and developmental implications -- Making a start and planning the

FUNDAMENTAL IMC PLANNING BACKGROUND AND DECISIONS. 5 Segmentation and Targeting in IMC -- 6 The Communications

: designing the future : The importance of planning ; Strategic planning basics ; Mission statements

Doing social research : a global context / Wagner, Claire.

: Audience and social contexts ; Design contexts ; Theoretical underpinning ; Studio interview : Andrew

Communications function / Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Special events -- Planning.

communication at work -- Consumer response -- IMC planning -- Creative message strategies -- Message execution

Social media -- Marketing.

evaluation -- 10. Media planning and strategy -- 11. Evaluation of broadcast media -- 12. Evaluation of print