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Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2014

Excerpt:

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

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An analysis of the strategy behind the fringe

Louw, Walter.

Format:

Manuscript

Publication Date

2013

Excerpt:

An analysis of the strategy behind the fringe / Louw, Walter.

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The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy

Seabe, Kgomotso.

Format:

Manuscript

Publication Date

2013

Excerpt:

building, culture-led gentrification and healthy brand strategy / Seabe, Kgomotso.

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Cover image for The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?

The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?

Vika, Inga.

Format:

Manuscript

Publication Date

2013

Excerpt:

The Department of Basic Education : could the implementation of a rebranding strategy improve its

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Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

O'Brien, Kyle.

Format:

Manuscript

Publication Date

2013

Excerpt:

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy

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Cover image for Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Veitch, Emily Frances.

Format:

Manuscript

Publication Date

2012

Excerpt:

Best laid plans : an exploration into the process of designing a content strategy for social media

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Cover image for Advanced project management : fusion method xyz : a project methodology systems approach for the project sponsor to implement corporate strategy

Advanced project management : fusion method xyz : a project methodology systems approach for the project sponsor to implement corporate strategy

Burke, Rory, 1952-

Format:

Books

Publication Date

2011

Excerpt:

project sponsor to implement corporate strategy / Burke, Rory, 1952-

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Strategic thinking : a nine step approach to strategy and leadership for managers and marketers

Wootton, Simon.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1110/2010002761-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1110/2010002761-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1110/2010002761-d.html

Format:

Books

Publication Date

2010

Excerpt:

Strategic thinking : a nine step approach to strategy and leadership for managers and marketers /

Available: Copies:

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Available: Copies:

10.

Crafting and executing strategy : the quest for competitive advantage : concepts and cases

Thompson, Arthur A., 1940-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0612/2006011853.html

Format:

Books

Publication Date

2007

Excerpt:

Crafting and executing strategy : the quest for competitive advantage : concepts and cases /

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11.

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

Neumeier, Marty.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269

Format:

Books

Publication Date

2006

Excerpt:

The brand gap : how to bridge the distance between business strategy and design : a whiteboard

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12.

Corporate strategy : resources and the scope of the firm

Collis, David J.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/95036380.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1208/95036380-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/95036380.html

Format:

Books

Publication Date

1997

Excerpt:

Corporate strategy : resources and the scope of the firm / Collis, David J.

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