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000IIE
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37. 
Cover image for Visual persuasion : the role of images in advertising
by 
Messaris, Paul.
Format: 
Books
Publication Date 
1997
Excerpt: 
implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual
Available: Copies:
38. 
Cover image for Writer's encyclopedia
Format: 
Books
Publication Date 
1996
Excerpt: 
questions about every discipline connected with writing - editing, public relations, advertising
Available: Copies:
39. 
Cover image for Broadcast journalism : a guide for the presentation of radio and television news
by 
Cohler, David Keith.
Format: 
Books
Publication Date 
1994
Excerpt: 
, thoroughly covers broadcast-style language, scripting, audio- and video- recording, editing, field reporting
Available: Copies:
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