All marketers are liars : the power of telling authentic stories in a low-trust world / Godin, Seth.

for broke / Paul Hemp -- Cross selling or cross purposes? / Ford Harding -- A Rose by any other name

, verbal and visual images of the market shaped the business of buying and selling. Finally, she explores

"Revised and updated since the publication of the best-selling Seventh Edition, the text continues

Selling.

opponent, this best-selling 2000-year-old military manual is still worshipped by soldiers on the

English language -- Orthography and spelling -- Study and teaching.

selling and direct marketing -- Creating competitive advantage -- The global marketplace -- Marketing and

. Astract and Concrete Labor -- 9. The Buying and Selling of Labor Power -- 10. The Condition of Women -- 11

Customers -- Growing Your Business -- Working Online -- Selling Online -- Managing Yourself and Others

: The End of Production -- "Our Ism ... Americanism" -- Play It, Sam -- Selling the Movie and Selling

mix -- Relationship building: direct marketing, personal selling, and sales promotion -- Relationship