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38. 
Cover image for Advertising as multilingual communication
by 
Kelly-Holmes, Helen, 1968-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- 3. The special case of English -- 4. Minority languages, accents and dialects in advertising -- 5
Available: Copies:
39. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Price support -- Trade support -- Summary -- 4. Measures of advertising's effectiveness -- Definition
Available: Copies:
40. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Factors -- PT. 4. OBJECTIVES AND BUDGETING FOR INTEGRATED MARKETING COMMUNICATIONS PROGRAMS. Ch. 7
Available: Copies:
by 
Sheehan, Kim Bartel.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- 3. The Chinese Wall: Advertising and Mass Media -- 4. Checks and Balances: Government and Self
Available: Copies:
42. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising
Available: Copies:
by 
Bothma, Neels, 1959-
Format: 
Books
Publication Date 
2003
Excerpt: 
4
Available: Copies:
44. 
Cover image for Beyond disruption : changing the rules in the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
2002
Excerpt: 
4
Available: Copies:
45. 
Cover image for Creative strategy in advertising
by 
Jewler, A. Jerome.
Format: 
Books
Publication Date 
2001
Excerpt: 
4
Available: Copies:
46. 
Cover image for Attention! : how to interrupt, yell, whisper, and touch consumers
by 
Sacharin, Ken.
Format: 
Books
Publication Date 
2001
Excerpt: 
Attention Mechanics. 3. Entering the Crowded Room. 4. Interrupt Politely. 5. Pay for It. 6. Be Brief. 7
Available: Copies:
47. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6
Available: Copies:
48. 
Cover image for 11 steps to brand heaven : the ultimate guide to buying an advertising campaign
by 
Weinreich, Len.
Format: 
Books
Publication Date 
1999
Excerpt: 
Step 1. Revelation -- Step 2. The cult -- Step 3. Genesis -- Step 4. Articles of faith -- Step 5
Available: Copies:
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