segmentation from a South African perspective -- Communicating with consumers -- Consumer decision models

brand promotion -- Market segmentation, positioning, and the value proposition -- Research in

-concept -- Market segmentation -- The consumer decision-making process -- Household decision making

Complex -- Corporate Headquarters and Cities -- An Emerging Global Labor Market -- Growing Segmentation in

"Ah Ha" Moments / Crawford Hollingworth -- 6: State-of-the-Science Market Segmentation: Making Results

Management -- 5. Marketing Strategy -- 6. Market Segmentation and Positioning -- 7. International Market

Research -- 7. Marketing Strategy: Market Segmentation and Trends -- 8. Marketing Strategy: Strategies

Market segmentation -- South Africa.

-- ch. 4: Market segmentation, targeting and positioning -- ch. 5: Information for marketing management

& Internal Analysis: Market Information & Intelligence, Financial Analyses -- Part C: Where do

behaviour -- Market segmentation, targeting and positioning -- Integrated marketing -- Marketing planning

Taking a market segmentation approach, this latest edition of a respected text carefully balances