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Brandscapes : architecture in the experience economy

Klingmann, Anna.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html

Format:

Books

Publication Date

2007

Excerpt:

; Parametric design ; SHoP ; The legacy of modernism -- 6. (M)arketing : How marketing trumped (modernist

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Sport marketing

Mullin, Bernard James.

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

Sport marketing / Mullin, Bernard James.

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Predicting market success : new ways to measure customer loyalty and engage customers with your brand

Passikoff, Robert, 1948-

Format:

Books

Publication Date

2006

Excerpt:

integrate loyalty and engagement metrics into existing marketing strategies - letting you accurately predict

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Great employees only : how gifted bosses hire and de-hire their way to success

Dauten, Dale A.

Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006005315.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2006005315-d.html

Format:

Books

Publication Date

2006

Excerpt:

marketing -- Number 46. The team makes the stars while the stars make the team -- Number 47. Your work is

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Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

Interactive marketing.

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Distribution management : the place decision

Strydom, J. W. (Johan Wilhelm), 1952-

Format:

Books

Publication Date

2005

Excerpt:

Distribution management : the place decision / Strydom, J. W. (Johan Wilhelm), 1952-

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Brand sense : build powerful brands through touch, taste, smell, sight, and sound

Lindström, Martin, 1970-

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html

Format:

Books

Publication Date

2005

Excerpt:

establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight

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Marketing : a complete guide in pictures

McDonald, Malcolm.

Format:

Books

Publication Date

2004

Excerpt:

Marketing : a complete guide in pictures / McDonald, Malcolm.

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Grasping service marketing

Jordaan, Yolanda.

Format:

Books

Publication Date

2004

Excerpt:

Grasping service marketing / Jordaan, Yolanda.

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10.

Marketing : a practical approach

Rix, Peter.

Format:

Books

Publication Date

2004

Excerpt:

Marketing : a practical approach / Rix, Peter.

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11.

Public relations : South African perspectives

Rensburg, Ronél S.

Format:

Books

Publication Date

2003

Excerpt:

Key concepts in integrated marketing communication (IMC) -- The place of public relations in the

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12.

Principles of service marketing and management

Lovelock, Christopher H.

Format:

Books

Publication Date

2002

Excerpt:

Principles of service marketing and management / Lovelock, Christopher H.

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