Handbook of public relations / Skinner, J. C. (J. Chris)

Health and medical public relations / Riggulsford, Myc.

Public relations -- United States -- Case studies.

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling

Public health -- Research -- Methodology.

media ; Financing and shaping the media : advertising, public relations, and marketing communications

Public relations : strategies and tactics / Wilcox, Dennis L.

-- An overview of marketing communications -- Advertising, public relations and sponsorship -- Sales

Public relations -- Research -- Methodology.

Public relations as activism : postmodern approaches to theory & practice / Holtzhausen, Derina

Handbook of comparative communication research / Esser, Frank, 1966-