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1. 
Cover image for Simple solutions to effective marketing
Simple solutions to effective marketing
Simple solutions to effective marketing
by 
Perrett, Dianne.
Format: 
Books
Publication Date 
2005
Excerpt: 
Simple solutions to effective marketing / Perrett, Dianne.
Available: Copies:
2. 
Cover image for Strategic marketing decisions in global markets
Strategic marketing decisions in global markets
Strategic marketing decisions in global markets
by 
Doole, Isobel.
Format: 
Books
Publication Date 
2005
Excerpt: 
Strategic marketing decisions in global markets / Doole, Isobel.
Available: Copies:
3. 
Cover image for Principles of direct and database marketing
Principles of direct and database marketing
Principles of direct and database marketing
by 
Tapp, Alan.
Table of contents http://www.loc.gov/catdir/toc/fy052/2004051223.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Principles of direct and database marketing / Tapp, Alan.
Available: Copies:
4. 
Cover image for Marketing communications : theory and applications
Marketing communications : theory and applications
Marketing communications : theory and applications
by 
Rossiter, John R.
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing communications : theory and applications / Rossiter, John R.
Available: Copies:
5. 
Cover image for Sports marketing : a strategic perspective
Sports marketing : a strategic perspective
Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
2005
Excerpt: 
Sports marketing : a strategic perspective / Shank, Matthew D.
Available: Copies:
6. 
Cover image for Marketing payback : is your marketing profitable?
Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing payback : is your marketing profitable? / Shaw, Robert, 1950-
Available: Copies:
8. 
Cover image for Strategic marketing problems : cases and comments
Strategic marketing problems : cases and comments
Strategic marketing problems : cases and comments
by 
Kerin, Roger A.
Format: 
Books
Publication Date 
2004
Excerpt: 
Strategic marketing problems : cases and comments / Kerin, Roger A.
Available: Copies:
9. 
Cover image for Marketing : a complete guide in pictures
Marketing : a complete guide in pictures
Marketing : a complete guide in pictures
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing : a complete guide in pictures / McDonald, Malcolm.
Available: Copies:
10. 
Cover image for Global marketing : an interactive approach
Global marketing : an interactive approach
Global marketing : an interactive approach
by 
Gillespie, Kate.
Format: 
Books
Publication Date 
2004
Excerpt: 
Global marketing : an interactive approach / Gillespie, Kate.
Available: Copies:
11. 
Cover image for International marketing : an SME perspective
International marketing : an SME perspective
International marketing : an SME perspective
by 
De Búrca, Seán.
Format: 
Books
Publication Date 
2004
Excerpt: 
International marketing : an SME perspective / De Búrca, Seán.
Available: Copies:
13. 
Cover image for Principles and practice of marketing
Principles and practice of marketing
Principles and practice of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2004 2003
Excerpt: 
Principles and practice of marketing / Jobber, David, 1947-
Available: Copies:
14. 
Cover image for A framework for marketing management
A framework for marketing management
A framework for marketing management
by 
Kotler, Philip
Format: 
Books
Publication Date 
2003
Excerpt: 
A framework for marketing management Kotler, Philip
Available: Copies:
15. 
Cover image for Marketing and the bottom line
Marketing and the bottom line
Marketing and the bottom line
by 
Ambler, Tim
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing and the bottom line Ambler, Tim
Available: Copies:
16. 
Cover image for Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
by 
Walker, Orville
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing strategy : a decision-focused approach Walker, Orville
Available: Copies:
17. 
Cover image for Marketing insights from A to Z
Marketing insights from A to Z
Marketing insights from A to Z
by 
Kotler, Philip
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing insights from A to Z Kotler, Philip
Available: Copies:
18. 
Cover image for After image : mind-altering marketing
After image : mind-altering marketing
After image : mind-altering marketing
by 
Grant, John, 1964-
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
After image : mind-altering marketing / Grant, John, 1964-
Available: Copies:
19. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip.
Available: Copies:
20. 
Cover image for The marketing plan : a handbook
The marketing plan : a handbook
The marketing plan : a handbook
by 
Wood, Marian Burk.
Format: 
Books
Publication Date 
2003
Excerpt: 
The marketing plan : a handbook / Wood, Marian Burk.
Available: Copies:
21. 
Cover image for Sports marketing : a strategic perspective
Sports marketing : a strategic perspective
Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2002
Excerpt: 
Sports marketing : a strategic perspective / Shank, Matthew D.
Available: Copies:
22. 
Cover image for Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Effective marketing : creating and keeping customers / Zikmund, William G.
Available: Copies:
23. 
Cover image for Integrated advertising, promotion, and marketing communication
Integrated advertising, promotion, and marketing communication
Integrated advertising, promotion, and marketing communication
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2002 2001
Excerpt: 
Integrated advertising, promotion, and marketing communication / Clow, Kenneth E.
Available: Copies:
24. 
Cover image for Marketing research : text and cases
Marketing research : text and cases
Marketing research : text and cases
by 
Wrenn, Bruce.
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing research : text and cases / Wrenn, Bruce.
Available: Copies:
25. 
Cover image for Consumer behaviour : implications for marketing strategy
Consumer behaviour : implications for marketing strategy
Consumer behaviour : implications for marketing strategy
by 
Neal, Cathy M.
Format: 
Books
Publication Date 
2002
Excerpt: 
Consumer behaviour : implications for marketing strategy / Neal, Cathy M.
Available: Copies:
26. 
Cover image for Credibility marketing: build your business by
Credibility marketing: build your business by
Credibility marketing: build your business by
by 
Chambers, Larry
Format: 
Books
Publication Date 
2002
Excerpt: 
Credibility marketing: build your business by Chambers, Larry
Available: Copies:
27. 
Cover image for Marketing research : an applied orientation
Marketing research : an applied orientation
Marketing research : an applied orientation
by 
Malhotra, Naresh K.
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing research : an applied orientation / Malhotra, Naresh K.
Available: Copies:
28. 
Cover image for Marketing communications : contexts, strategies, and applications
Marketing communications : contexts, strategies, and applications
Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing communications : contexts, strategies, and applications / Fill, Chris.
Available: Copies:
29. 
Cover image for Internet marketing : strategy, implementation and practice
Internet marketing : strategy, implementation and practice
Internet marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2002
Excerpt: 
Internet marketing : strategy, implementation and practice / Chaffey, Dave, 1963-
Available: Copies:
30. 
Cover image for Principles of service marketing and management
Principles of service marketing and management
Principles of service marketing and management
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
2002
Excerpt: 
Principles of service marketing and management / Lovelock, Christopher H.
Available: Copies:
31. 
Cover image for Marketing South African tourism and hospitality
Marketing South African tourism and hospitality
Marketing South African tourism and hospitality
by 
George, Richard.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing South African tourism and hospitality / George, Richard.
Available: Copies:
32. 
Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
Marketing management : knowledge and skills
by 
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing management : knowledge and skills / Peter, J. Paul.
Available: Copies:
33. 
Cover image for Strategic electronic marketing : managing e-business
Strategic electronic marketing : managing e-business
Strategic electronic marketing : managing e-business
by 
Kleindl, Brad Alan, 1955-
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
Strategic electronic marketing : managing e-business / Kleindl, Brad Alan, 1955-
Available: Copies:
34. 
Cover image for Quantitative models in marketing research
Quantitative models in marketing research
Quantitative models in marketing research
by 
Franses, Philip Hans, 1963-
Format: 
Books
Publication Date 
2001
Excerpt: 
Quantitative models in marketing research / Franses, Philip Hans, 1963-
Available: Copies:
35. 
Cover image for Internet marketing research : theory and practice
Internet marketing research : theory and practice
Internet marketing research : theory and practice
by 
Lee, Ook, 1965-
Format: 
Books
Publication Date 
2001
Excerpt: 
Internet marketing research : theory and practice / Lee, Ook, 1965-
Available: Copies:
36. 
Cover image for Global marketing : a market-responsive approach
Global marketing : a market-responsive approach
Global marketing : a market-responsive approach
by 
Hollensen, Svend.
Format: 
Books
Publication Date 
2001
Excerpt: 
Global marketing : a market-responsive approach / Hollensen, Svend.
Available: Copies:
37. 
Cover image for Strategic marketing management : planning and control
Strategic marketing management : planning and control
Strategic marketing management : planning and control
by 
Meek, Helen.
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategic marketing management : planning and control / Meek, Helen.
Available: Copies:
38. 
Cover image for The marketing casebook : cases and concepts
The marketing casebook : cases and concepts
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2001
Excerpt: 
The marketing casebook : cases and concepts / Dibb, Sally, 1963-
Available: Copies:
39. 
Cover image for Contemporary cases in South African marketing
Contemporary cases in South African marketing
Contemporary cases in South African marketing
by 
Abratt, Russell
Format: 
Books
Publication Date 
2001
Excerpt: 
Contemporary cases in South African marketing Abratt, Russell
Available: Copies:
40. 
Cover image for Marketing South African tourism and hospitality
Marketing South African tourism and hospitality
Marketing South African tourism and hospitality
by 
George, Richard
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing South African tourism and hospitality George, Richard
Available: Copies:
41. 
Cover image for Prentice Hall's e-marketing guide
Prentice Hall's e-marketing guide
Prentice Hall's e-marketing guide
by 
Frost, Raymond D.; Strauss, Judy
Format: 
Books
Publication Date 
2001
Excerpt: 
Prentice Hall's e-marketing guide Frost, Raymond D.; Strauss, Judy
Available: Copies:
42. 
Cover image for Contemporary cases in South African marketing
Contemporary cases in South African marketing
Contemporary cases in South African marketing
by 
Abratt, Russell.
Format: 
Books
Publication Date 
2001
Excerpt: 
Contemporary cases in South African marketing / Abratt, Russell.
Available: Copies:
43. 
Cover image for Introduction to travel and tourism marketing
Introduction to travel and tourism marketing
by 
Bennett, J. A. (J. Alf)
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009837446&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2001
Excerpt: 
Introduction to travel and tourism marketing / Bennett, J. A. (J. Alf)
Available: Copies:
44. 
Cover image for Marketing in travel and tourism
Marketing in travel and tourism
by 
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing in travel and tourism / Middleton, Victor T. C.
Available: Copies:
45. 
Cover image for Strategic marketing problems : cases and comments
Strategic marketing problems : cases and comments
Strategic marketing problems : cases and comments
by 
Kerin, Roger A.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016575093&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategic marketing problems : cases and comments / Kerin, Roger A.
Available: Copies:
46. 
Cover image for Marketing management : a relationship marketing perspective
Marketing management : a relationship marketing perspective
Marketing management : a relationship marketing perspective
by 
Cranfield School of Management.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing management : a relationship marketing perspective / Cranfield School of Management.
Available: Copies:
47. 
Cover image for The Oxford textbook of marketing
The Oxford textbook of marketing
by 
Blois, Keith J. (Keith John)
Publisher description http://www.loc.gov/catdir/enhancements/fy0610/00026727-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0610/00026727-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0722/00026727-b.html
Format: 
Books
Publication Date 
2000
Excerpt: 
The Oxford textbook of marketing / Blois, Keith J. (Keith John)
Available: Copies:
48. 
Cover image for Marketing theory : a student text
Marketing theory : a student text
Marketing theory : a student text
by 
Baker, Michael J.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing theory : a student text / Baker, Michael J.
Available: Copies:
49. 
Cover image for Opportunities in direct marketing careers
Opportunities in direct marketing careers
Opportunities in direct marketing careers
by 
Bayse, Anne
Format: 
Books
Publication Date 
2000
Excerpt: 
Opportunities in direct marketing careers Bayse, Anne
Available: Copies:
50. 
Cover image for Value-based marketing : marketing strategies for
Value-based marketing : marketing strategies for
Value-based marketing : marketing strategies for
by 
Doyle, Peter
Format: 
Books
Publication Date 
2000
Excerpt: 
Value-based marketing : marketing strategies for Doyle, Peter
Available: Copies:
51. 
Cover image for Marketing through mud and dust
Marketing through mud and dust
Marketing through mud and dust
by 
Kuzwayo, Muzi.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009136398&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing through mud and dust / Kuzwayo, Muzi.
Available: Copies:
52. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing for hospitality and tourism Kotler, Philip.
Available: Copies:
53. 
Cover image for Cause related marketing : who cares wins
Cause related marketing : who cares wins
Cause related marketing : who cares wins
by 
Adkins, Sue.
Table of contents http://catdir.loc.gov/catdir/toc/els031/00698235.html
Publisher description http://catdir.loc.gov/catdir/description/els031/00698235.html
Format: 
Books
Publication Date 
1999
Excerpt: 
Cause related marketing : who cares wins / Adkins, Sue.
Available: Copies:
54. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip.
Available: Copies:
55. 
Cover image for Internet marketing research : resources and techniques
Internet marketing research : resources and techniques
Internet marketing research : resources and techniques
by 
Forrest, Ed.
Format: 
Books
Publication Date 
1999
Excerpt: 
Internet marketing research : resources and techniques / Forrest, Ed.
Available: Copies:
56. 
Cover image for Marketing communications : principles and practice
Marketing communications : principles and practice
by 
Kitchen, Philip J.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing communications : principles and practice / Kitchen, Philip J.
Available: Copies:
57. 
Cover image for Marketing : origins, concepts and environment.
Marketing : origins, concepts and environment.
Marketing : origins, concepts and environment.
by 
Wright, Ray.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing : origins, concepts and environment. Wright, Ray.
Available: Copies:
58. 
Cover image for Consumer behaviour and marketing strategy
Consumer behaviour and marketing strategy
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
1999
Excerpt: 
Consumer behaviour and marketing strategy / Peter, J. Paul.
Available: Copies:
59. 
Cover image for Great answers to tough marketing questions
Great answers to tough marketing questions
Great answers to tough marketing questions
by 
Smith, P. R
Format: 
Books
Publication Date 
1999
Excerpt: 
Great answers to tough marketing questions Smith, P. R
Available: Copies:
61. 
Cover image for Sports marketing : a strategic perspective
Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
1999
Excerpt: 
Sports marketing : a strategic perspective / Shank, Matthew D.
Available: Copies:
62. 
Cover image for Great answers to tough marketing questions
Great answers to tough marketing questions
Great answers to tough marketing questions
by 
Smith, P. R. (Paul Russell), 1957-
Format: 
Books
Publication Date 
1999
Excerpt: 
Great answers to tough marketing questions / Smith, P. R. (Paul Russell), 1957-
Available: Copies:
63. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.; Best, Roger; Coney, Kenneth A.
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer behavior : building marketing strategy Hawkins, Del I.; Best, Roger; Coney, Kenneth A.
Available: Copies:
64. 
Cover image for Consumer behavior and marketing action
Consumer behavior and marketing action
Consumer behavior and marketing action
by 
Assael, Henry.
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer behavior and marketing action / Assael, Henry.
Available: Copies:
65. 
Cover image for Marketing and consumer behaviour in Asia
Marketing and consumer behaviour in Asia
Marketing and consumer behaviour in Asia
by 
Pecotich, Tony
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing and consumer behaviour in Asia Pecotich, Tony
Available: Copies:
66. 
Cover image for Global marketing: a market-responsive approach
Global marketing: a market-responsive approach
Global marketing: a market-responsive approach
by 
Hollensen, Svend
Format: 
Books
Publication Date 
1998
Excerpt: 
Global marketing: a market-responsive approach Hollensen, Svend
Available: Copies:
67. 
Cover image for Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Electronic Resources
Publication Date 
1998
Excerpt: 
Effective marketing : creating and keeping customers / Zikmund, William G.
Available: Copies:
68. 
Cover image for Services marketing : a managerial perspective
Services marketing : a managerial perspective
Services marketing : a managerial perspective
by 
McColl, Rod, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
Services marketing : a managerial perspective / McColl, Rod, 1957-
Available: Copies:
69. 
Cover image for Study guide to accompany marketing
Study guide to accompany marketing
Study guide to accompany marketing
by 
Adams, T.J.
Format: 
Books
Publication Date 
1997
Excerpt: 
Study guide to accompany marketing Adams, T.J.
Available: Copies:
70. 
Cover image for Basic marketing : a managerial approach
Basic marketing : a managerial approach
Basic marketing : a managerial approach
by 
McCarthy, E. Jerome (Edmund Jerome)
Format: 
Books
Publication Date 
1997
Excerpt: 
Basic marketing : a managerial approach / McCarthy, E. Jerome (Edmund Jerome)
Available: Copies:
71. 
Cover image for Marketing advantage your public relations image.
Marketing advantage your public relations image.
Marketing advantage your public relations image.
by 
Riddle, Carolyn.
Format: 
Video cassette
Publication Date 
1997
Excerpt: 
Marketing advantage your public relations image. Riddle, Carolyn.
Available: Copies:
72. 
Cover image for Fast forward MBA in marketing, The
Fast forward MBA in marketing, The
Fast forward MBA in marketing, The
by 
Murphy, Dallas
Format: 
Books
Publication Date 
1997
Excerpt: 
Fast forward MBA in marketing, The Murphy, Dallas
Available: Copies:
73. 
Cover image for International marketing strategy : contemporary readings
International marketing strategy : contemporary readings
International marketing strategy : contemporary readings
by 
Doole, Isobel.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007585715&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1997
Excerpt: 
International marketing strategy : contemporary readings / Doole, Isobel.
Available: Copies:
74. 
Cover image for International marketing : analysis and strategy
International marketing : analysis and strategy
International marketing : analysis and strategy
by 
Onkvisit, Sak.
Format: 
Books
Publication Date 
1997
Excerpt: 
International marketing : analysis and strategy / Onkvisit, Sak.
Available: Copies:
75. 
Cover image for Buyer behaviour : strategic marketing applications
Buyer behaviour : strategic marketing applications
Buyer behaviour : strategic marketing applications
by 
Du Plessis, P. J.
Format: 
Books
Publication Date 
1997 1990
Excerpt: 
Buyer behaviour : strategic marketing applications / Du Plessis, P. J.
Available: Copies:
76. 
Cover image for A preface to marketing management
A preface to marketing management
A preface to marketing management
by 
Peter, P.J...[et al]
Format: 
Books
Publication Date 
1996
Excerpt: 
A preface to marketing management Peter, P.J...[et al]
Available: Copies:
77. 
Cover image for Marketing research : an applied orientation
Marketing research : an applied orientation
Marketing research : an applied orientation
by 
Malhotra, Naresh K.
Format: 
Books
Publication Date 
1996
Excerpt: 
Marketing research : an applied orientation / Malhotra, Naresh K.
Available: Copies:
78. 
Cover image for Marketing research : a South African approach
Marketing research : a South African approach
Marketing research : a South African approach
by 
Martins, J. H.
Format: 
Books
Publication Date 
1996
Excerpt: 
Marketing research : a South African approach / Martins, J. H.
Available: Copies:
79. 
Cover image for Marketing for a small business
Marketing for a small business
Marketing for a small business
by 
Machado, Ricardo.
Format: 
Books
Publication Date 
1996
Excerpt: 
Marketing for a small business / Machado, Ricardo.
Available: Copies:
80. 
Cover image for Relationship marketing : theory and practice
Relationship marketing : theory and practice
Relationship marketing : theory and practice
by 
Buttle, Francis.
Format: 
Books
Publication Date 
1996
Excerpt: 
Relationship marketing : theory and practice / Buttle, Francis.
Available: Copies:
81. 
Cover image for Business marketing: a global perspective
Business marketing: a global perspective
Business marketing: a global perspective
by 
Hayes, H Michael
Format: 
Books
Publication Date 
1996
Excerpt: 
Business marketing: a global perspective Hayes, H Michael
Available: Copies:
82. 
Cover image for Marketing in the Third World
Marketing in the Third World
Marketing in the Third World
by 
Kaynak, Erdener.
Format: 
Books
Publication Date 
1996
Excerpt: 
Marketing in the Third World / Kaynak, Erdener.
Available: Copies:
83. 
Cover image for Marketing tourism products : concepts, issues, cases
Marketing tourism products : concepts, issues, cases
Marketing tourism products : concepts, issues, cases
by 
Seaton, A. V.
Format: 
Books
Publication Date 
1996
Excerpt: 
Marketing tourism products : concepts, issues, cases/ Seaton, A. V.
Available: Copies:
84. 
Cover image for Marketing for a small business
Marketing for a small business
Marketing for a small business
by 
Machado, Ricardo, 1954-
Format: 
Books
Publication Date 
1996
Excerpt: 
Marketing for a small business / Machado, Ricardo, 1954-
Available: Copies:
87. 
Cover image for Buyer behaviour : strategic marketing applications
Buyer behaviour : strategic marketing applications
Buyer behaviour : strategic marketing applications
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
1995 1994
Excerpt: 
Buyer behaviour : strategic marketing applications / Du Plessis, P. J. (Phillipus Jacobus), 1943-
Available: Copies:
88. 
Cover image for Marketing : contemporary concepts and practices
Marketing : contemporary concepts and practices
by 
Schoell, William F.
Format: 
Books
Publication Date 
1995
Excerpt: 
Marketing : contemporary concepts and practices / Schoell, William F.
Available: Copies:
89. 
Cover image for Business marketing strategy: concepts and applications
Business marketing strategy: concepts and applications
Business marketing strategy: concepts and applications
by 
Rangan, V.K.
Format: 
Books
Publication Date 
1995
Excerpt: 
Business marketing strategy: concepts and applications Rangan, V.K.
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90. 
Cover image for Competitive marketing : a strategic approach
Competitive marketing : a strategic approach
Competitive marketing : a strategic approach
by 
O'Shaughnessy, John, 1927-
Format: 
Books
Publication Date 
1995
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Competitive marketing : a strategic approach / O'Shaughnessy, John, 1927-
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92. 
Cover image for Buyer behaviour: strategic marketing applications
Buyer behaviour: strategic marketing applications
Buyer behaviour: strategic marketing applications
by 
Du Plessis, PJ; Rousseau, GG; Blem, NH
Format: 
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Publication Date 
1994
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Buyer behaviour: strategic marketing applications Du Plessis, PJ; Rousseau, GG; Blem, NH
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93. 
Cover image for The 22 immuntable laws of marketing
The 22 immuntable laws of marketing
by 
Ries, Al.
Format: 
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Publication Date 
1994
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The 22 immuntable laws of marketing / Ries, Al.
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94. 
Cover image for Marketing management : a European perspective
Marketing management : a European perspective
Marketing management : a European perspective
by 
Norgan, Susan.
Format: 
Books
Publication Date 
1994
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Marketing management : a European perspective / Norgan, Susan.
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95. 
Cover image for Marketing : Australia & New Zealand
Marketing : Australia & New Zealand
Marketing : Australia & New Zealand
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
1994
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Marketing : Australia & New Zealand / Kotler, Philip, 1931-
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96. 
Cover image for Advanced methods of marketing research
Advanced methods of marketing research
Advanced methods of marketing research
by 
Bagozzi, Richard P.
Format: 
Books
Publication Date 
1994
Excerpt: 
Advanced methods of marketing research / Bagozzi, Richard P.
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97. 
Cover image for Marketing in travel and tourism
Marketing in travel and tourism
Marketing in travel and tourism
by 
Middleton, Victor T.C.
Format: 
Books
Publication Date 
1994
Excerpt: 
Marketing in travel and tourism Middleton, Victor T.C.
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98. 
Cover image for Marketing in travel and tourism
Marketing in travel and tourism
Marketing in travel and tourism
by 
Middleton, Victor T. C.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006660850&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1117/94240552-d.html
Format: 
Books
Publication Date 
1994
Excerpt: 
Marketing in travel and tourism / Middleton, Victor T. C.
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99. 
Cover image for Promotional strategy : Managing the marketing communications process
Promotional strategy : Managing the marketing communications process
Promotional strategy : Managing the marketing communications process
by 
Engel, James F.
Format: 
Books
Publication Date 
1994
Excerpt: 
Promotional strategy : Managing the marketing communications process / Engel, James F.
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100. 
Cover image for 7Marketing for the hospitality industry
7Marketing for the hospitality industry
7Marketing for the hospitality industry
by 
Roberts, John
Format: 
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Publication Date 
1993
Excerpt: 
7Marketing for the hospitality industry Roberts, John
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102. 
Cover image for Marketing for the hospitality industry
Marketing for the hospitality industry
Marketing for the hospitality industry
by 
Roberts, John, 1929-1992.
Format: 
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Publication Date 
1993
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Marketing for the hospitality industry / Roberts, John, 1929-1992.
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103. 
Cover image for Understanding and designing marketing research
Understanding and designing marketing research
Understanding and designing marketing research
by 
Webb, John R
Format: 
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Publication Date 
1992
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Understanding and designing marketing research Webb, John R
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104. 
Cover image for Marketing for tourism : case study assignments
Marketing for tourism : case study assignments
Marketing for tourism : case study assignments
by 
Lumsdon, Les.
Format: 
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Publication Date 
1992
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Marketing for tourism : case study assignments / Lumsdon, Les.
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105. 
Cover image for Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
by 
Hawkins, Del I.
Format: 
Books
Publication Date 
1992
Excerpt: 
Consumer behavior : implications for marketing strategy / Hawkins, Del I.
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106. 
Cover image for Marketing management in South Africa
Marketing management in South Africa
Marketing management in South Africa
by 
Stanton, William
Format: 
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Publication Date 
1992
Excerpt: 
Marketing management in South Africa Stanton, William
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107. 
Cover image for Consumer behavior and marketing action
Consumer behavior and marketing action
Consumer behavior and marketing action
by 
Assael, Henry.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht004238592.PDF
Inhaltsverzeichnis Consumer behavior and marketing action
Format: 
Books
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1992
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Motivation research (Marketing) -- Examinations, questions, etc.
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108. 
Cover image for Marketing to black townships : practical guidelines
Marketing to black townships : practical guidelines
Marketing to black townships : practical guidelines
by 
Morris, Robin.
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1992
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Marketing to black townships : practical guidelines / Morris, Robin.
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109. 
Cover image for Marketing management in South Africa
Marketing management in South Africa
Marketing management in South Africa
by 
Stanton, William.
Format: 
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1992
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Marketing management in South Africa / Stanton, William.
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110. 
Cover image for Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
by 
Hawkins, Del I.
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007615233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Publication Date 
1992
Excerpt: 
Consumer behavior : implications for marketing strategy / Hawkins, Del I.
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111. 
Cover image for Nick Robinson's marketing toolkit
Nick Robinson's marketing toolkit
Nick Robinson's marketing toolkit
by 
Robinson, Nick
Format: 
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1991
Excerpt: 
Nick Robinson's marketing toolkit Robinson, Nick
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112. 
Cover image for Marketing management : SA cases and readings
Marketing management : SA cases and readings
Marketing management : SA cases and readings
by 
Abratt, Russell.
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1991
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Marketing management : SA cases and readings Abratt, Russell.
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113. 
Cover image for Marketing for a small business
Marketing for a small business
Marketing for a small business
by 
Machado, Richard
Format: 
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1991
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Marketing for a small business Machado, Richard
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114. 
Cover image for Marketing management : SA cases and readings
Marketing management : SA cases and readings
Marketing management : SA cases and readings
by 
Abratt, Russell.
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1991
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Marketing management : SA cases and readings / Abratt, Russell.
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115. 
Cover image for Marketing research : measurement and method
Marketing research : measurement and method
Marketing research : measurement and method
by 
Tull, Donald S.
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1990
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Marketing research : measurement and method / Tull, Donald S.
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116. 
Cover image for The task of marketing management
The task of marketing management
The task of marketing management
by 
Lucas,G.H.G.
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1989
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The task of marketing management Lucas,G.H.G.
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117. 
Cover image for The Task of marketing management
The Task of marketing management
The Task of marketing management
by 
Lucas, G. H. G. (Gysbert Hendrik George), 1940-
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1989
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The Task of marketing management / Lucas, G. H. G. (Gysbert Hendrik George), 1940-
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118. 
Cover image for The fundamentals and practice of marketing
The fundamentals and practice of marketing
The fundamentals and practice of marketing
by 
Wilmshurst, John
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1989
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The fundamentals and practice of marketing Wilmshurst, John
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119. 
Cover image for Travel and tourism marketing techniques
Travel and tourism marketing techniques
Travel and tourism marketing techniques
by 
Reilly, Robert
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1988
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Travel and tourism marketing techniques Reilly, Robert
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120. 
Cover image for Travel and tourism marketing techniques
Travel and tourism marketing techniques
Travel and tourism marketing techniques
by 
Reilly, Robert T.
Inhaltsverzeichnis
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1988
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Travel and tourism marketing techniques / Reilly, Robert T.
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121. 
Cover image for Marketing management : SA cases and readings
Marketing management : SA cases and readings
Marketing management : SA cases and readings
by 
Abratt, Russell.
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Publication Date 
1987
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Marketing management : SA cases and readings / Abratt, Russell.
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122. 
Cover image for Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
by 
Hawkins, Del I.
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Publication Date 
1986
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Consumer behavior : implications for marketing strategy / Hawkins, Del I.
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123. 
Cover image for Principles and practice of export marketing
Principles and practice of export marketing
Principles and practice of export marketing
by 
Hibbert, E.P.
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1985
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Principles and practice of export marketing Hibbert, E.P.
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124. 
Cover image for Elements of South African marketing
Elements of South African marketing
Elements of South African marketing
by 
Blem, Norman.
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1985
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Elements of South African marketing / Blem, Norman.
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125. 
Cover image for Marketing for the small firm
Marketing for the small firm
Marketing for the small firm
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Brown, Rick.
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1985
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Marketing for the small firm / Brown, Rick.
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126. 
Cover image for Consumer behavior and marketing action
Consumer behavior and marketing action
Consumer behavior and marketing action
by 
Assael, Henry
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Publication Date 
1984
Excerpt: 
Consumer behavior and marketing action Assael, Henry
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127. 
Cover image for Consumer behavior and marketing action
Consumer behavior and marketing action
Consumer behavior and marketing action
by 
Assael, Henry.
Table of contents http://www.gbv.de/dms/bowker/toc/9780534029906.pdf
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Publication Date 
1984
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Consumer behavior and marketing action / Assael, Henry.
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128. 
Cover image for Industrial marketing : cases and concepts
Industrial marketing : cases and concepts
Industrial marketing : cases and concepts
by 
Corey, E. Raymond.
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1983
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Industrial marketing : cases and concepts / Corey, E. Raymond.
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129. 
Cover image for Marketing research : text with cases
Marketing research : text with cases
Marketing research : text with cases
by 
Barker, Raymond F.
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1983
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Marketing research : text with cases / Barker, Raymond F.
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130. 
Cover image for Marketing Research: text with cases
Marketing Research: text with cases
Marketing Research: text with cases
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Baker, Raymond
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1983
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Marketing Research: text with cases Baker, Raymond
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131. 
Cover image for The Task of marketing management
The Task of marketing management
The Task of marketing management
by 
Lucas, G. H. G.
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The Task of marketing management / Lucas, G. H. G.
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132. 
Cover image for Marketing management : analysis, planning, and control
Marketing management : analysis, planning, and control
Marketing management : analysis, planning, and control
by 
Kotler, Philip.
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1980
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Marketing management : analysis, planning, and control / Kotler, Philip.
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133. 
Cover image for The task of marketing management
The task of marketing management
The task of marketing management
by 
Lucas, G.H.G.
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1980
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The task of marketing management Lucas, G.H.G.
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134. 
Cover image for The task of marketing management
The task of marketing management
The task of marketing management
by 
Lucas, G.H.G. et al
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The task of marketing management Lucas, G.H.G. et al
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135. 
Cover image for Management science for marketing executives
Management science for marketing executives
Management science for marketing executives
by 
Reese, K.
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Management science for marketing executives / Reese, K.
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136. 
Cover image for Stategic Marketing problems: cases and comments
Stategic Marketing problems: cases and comments
Stategic Marketing problems: cases and comments
by 
Kerin, Rober
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Books
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Stategic Marketing problems: cases and comments Kerin, Rober
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137. 
Cover image for Strategica Marketing problems: cases and comments
Strategica Marketing problems: cases and comments
Strategica Marketing problems: cases and comments
by 
Kerin, Roger
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Books
Excerpt: 
Strategica Marketing problems: cases and comments Kerin, Roger
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138. 
Cover image for Principles and mix of marketing management
Principles and mix of marketing management
Principles and mix of marketing management
by 
van der Westhuyzen, Bent
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Principles and mix of marketing management van der Westhuyzen, Bent
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139. 
Cover image for International marketing data and statistics.
International marketing data and statistics.
International marketing data and statistics.
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
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International marketing data and statistics.
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140. 
Cover image for Marketing research : within a changing information environment
Marketing research : within a changing information environment
Marketing research : within a changing information environment
by 
Hair, Joseph F.
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2003
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Marketing research : within a changing information environment / Hair, Joseph F.
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141. 
Cover image for Business marketing : connecting strategy, relationships, and learning
Business marketing : connecting strategy, relationships, and learning
Business marketing : connecting strategy, relationships, and learning
by 
Dwyer, F. Robert.
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Books
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2002
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Business marketing : connecting strategy, relationships, and learning / Dwyer, F. Robert.
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142. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006872586&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht006236401.pdf
Inhaltsverzeichnis Marketing management
Format: 
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Publication Date 
1994
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Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
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143. 
Cover image for Social marketing : advances in research and theory
Social marketing : advances in research and theory
Social marketing : advances in research and theory
by 
Basil, Debra Z.
Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006038323.html
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2007
Excerpt: 
Social Marketing Advances in Research and Theory (SMART) Conference 2004.
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144. 
Cover image for The SA journal of marketing and sales.
The SA journal of marketing and sales.
The SA journal of marketing and sales.
by 
Professional Sales Association (South Africa).
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Books
Publication Date 
2025 2024 2023 2022 2021
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The SA journal of marketing and sales. Professional Sales Association (South Africa).
Available: Copies:
145. 
Cover image for N6 marketing research. Student's book
N6 marketing research. Student's book
N6 marketing research. Student's book
by 
Van der Merwe, R.
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Books
Publication Date 
2019
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N6 marketing research. Student's book / Van der Merwe, R.
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146. 
Cover image for N6 marketing research. Lecturer's book
N6 marketing research. Lecturer's book
N6 marketing research. Lecturer's book
by 
Van der Merwe, R.
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2019
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N6 marketing research. Lecturer's book / Van der Merwe, R.
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147. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html
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Publication Date 
2008
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Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)
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148. 
Cover image for Management dilemmas. When marketing becomes a minefield.
Management dilemmas. When marketing becomes a minefield.
Management dilemmas. When marketing becomes a minefield.
by 
Harvard Business School Press.
Table of contents http://www.loc.gov/catdir/toc/ecip0413/2004000446.html
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Management dilemmas. When marketing becomes a minefield. Harvard Business School Press.
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149. 
Cover image for Marketing research : within a changing information environment
Marketing research : within a changing information environment
Marketing research : within a changing information environment
by 
Hair, Joseph F.
Format: 
Electronic Resources
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Marketing research : within a changing information environment / Hair, Joseph F.
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150. 
Cover image for Essentials of marketing : a global managerial approach
Essentials of marketing : a global managerial approach
Essentials of marketing : a global managerial approach
by 
Perreault, William D.
Format: 
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2000
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Essentials of marketing : a global managerial approach / Perreault, William D.
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151. 
Cover image for Business marketing : connecting strategy, relationships, and learning
Business marketing : connecting strategy, relationships, and learning
Business marketing : connecting strategy, relationships, and learning
by 
Dwyer, F. Robert.
Format: 
Books
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1999
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Business marketing : connecting strategy, relationships, and learning / Dwyer, F. Robert.
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152. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
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Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
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153. 
Cover image for Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by 
Engel, James F.
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Promotional strategy : managing the marketing communications process / Engel, James F.
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154. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003897182&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht003857318.PDF
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Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
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155. 
Cover image for Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht003913737.PDF
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Promotional strategy : managing the marketing communications process / Engel, James F.
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156. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf
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1988
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Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
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157. 
Cover image for Harvard business review on reinventing your marketing.
Harvard business review on reinventing your marketing.
Harvard business review on reinventing your marketing.
Format: 
Books
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Harvard business review on reinventing your marketing.
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158. 
Cover image for Professional marketing : official magazine of the Australian Marketing Institute.
Professional marketing : official magazine of the Australian Marketing Institute.
Professional marketing : official magazine of the Australian Marketing Institute.
by 
Australian Marketing Institute.
Format: 
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2025 2024 2023 2022 2021
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Professional marketing : official magazine of the Australian Marketing Institute. Australian
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159. 
Cover image for Professional marketing : official magazine of the Australian Marketing Institute.
Professional marketing : official magazine of the Australian Marketing Institute.
Professional marketing : official magazine of the Australian Marketing Institute.
by 
Australian Marketing Institute.
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Books
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Professional marketing : official magazine of the Australian Marketing Institute. Australian
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160. 
Cover image for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
by 
Bearden, William O., 1945-. Handbook of marketing scales.
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Books
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
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161. 
Cover image for Business-to-business marketing : relationships, systems and communications
Business-to-business marketing : relationships, systems and communications
by 
Fill, Chris.
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2005
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Business-to-business marketing : relationships, systems and communications / Fill, Chris.
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162. 
Cover image for E-marketing : applications of information technology and the internet within marketing
E-marketing : applications of information technology and the internet within marketing
E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
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E-marketing : applications of information technology and the internet within marketing / Molenaar
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163. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W.
Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html
Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf
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Key marketing metrics : the 50+ metrics every manager needs to know / Farris, Paul W.
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164. 
Cover image for Aftermarketing : how to keep customers for life through relationship marketing
Aftermarketing : how to keep customers for life through relationship marketing
by 
Vavra, Terry G.
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1995
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Aftermarketing : how to keep customers for life through relationship marketing / Vavra, Terry G.
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165. 
Cover image for Learning guide, Principles of marketing, 9th edition, Kotler & Armstrong
Learning guide, Principles of marketing, 9th edition, Kotler & Armstrong
Learning guide, Principles of marketing, 9th edition, Kotler & Armstrong
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Paczkowski, Thomas.
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Learning guide, Principles of marketing, 9th edition, Kotler & Armstrong / Paczkowski, Thomas.
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166. 
Cover image for Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.
Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.
Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.
by 
Institute of Marketing Management (South Africa)
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Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir
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167. 
Cover image for Semiotics, marketing, and communication : beneath the signs, the strategies
Semiotics, marketing, and communication : beneath the signs, the strategies
Semiotics, marketing, and communication : beneath the signs, the strategies
by 
Floch, Jean-Marie, 1947-
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Books
Publication Date 
2001
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Semiotics, marketing, and communication : beneath the signs, the strategies / Floch, Jean-Marie
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168. 
Cover image for The principles and practice of export marketing
The principles and practice of export marketing
The principles and practice of export marketing
by 
Hibbert, E. P. (Edgar P.)
Format: 
Books
Publication Date 
1985
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The principles and practice of export marketing / Hibbert, E. P. (Edgar P.)
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169. 
Cover image for Strategic social marketing : for behaviour & social change
Strategic social marketing : for behaviour & social change
Strategic social marketing : for behaviour & social change
by 
French, Jeff, author.
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Strategic social marketing : for behaviour & social change / French, Jeff, author.
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170. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1989
Excerpt: 
Marketing plans : how to prepare them, how to use them / McDonald, Malcolm.
Available: Copies:
171. 
Cover image for Marketing briefs : a revision and study guide
Marketing briefs : a revision and study guide
Marketing briefs : a revision and study guide
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing briefs : a revision and study guide / Dibb, Sally, 1963-
Available: Copies:
172. 
Cover image for Test bank : Marketing principles and strategy, [by] Henry Assael
Test bank : Marketing principles and strategy, [by] Henry Assael
Test bank : Marketing principles and strategy, [by] Henry Assael
by 
Quirk, Thomas.
Format: 
Books
Publication Date 
1990
Excerpt: 
Test bank : Marketing principles and strategy, [by] Henry Assael / Quirk, Thomas.
Available: Copies:
173. 
Cover image for Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing plans for service businesses : a complete guide / McDonald, Malcolm.
Available: Copies:
174. 
Cover image for Social marketing : behavior change for social good
Social marketing : behavior change for social good
Social marketing : behavior change for social good
by 
Lee, Nancy, 1945- author.
Format: 
Regular print
Publication Date 
2024
Excerpt: 
Social marketing : behavior change for social good / Lee, Nancy, 1945- author.
Available: Copies:
175. 
Cover image for Principles of marketing for a digital age
Principles of marketing for a digital age
Principles of marketing for a digital age
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Principles of marketing for a digital age / Tuten, Tracy L., 1967- author.
Available: Copies:
176. 
Cover image for Marketing 6.0 : the future is immersive
Marketing 6.0 : the future is immersive
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing 6.0 : the future is immersive / Kotler, Philip, author.
Available: Copies:
177. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
MARKETING TOURISM AND HOSPITALITY : concepts and cases. GEORGE, RICHARD.
Available: Copies:
178. 
Cover image for Handbook of research on gender and marketing
Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Handbook of research on gender and marketing / Dobscha, Susan, editor.
Available: Copies:
179. 
Cover image for Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
by 
Cunningham, Nicole.
Format: 
Books
Publication Date 
2018
Excerpt: 
Introduction to marketing : a South African perspective / Cunningham, Nicole.
Available: Copies:
180. 
Cover image for Marketing 4.0 : moving from traditional to digital
Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing 4.0 : moving from traditional to digital / Kotler, Philip, author.
Available: Copies:
181. 
Cover image for e-Marketing in the South African context
e-Marketing in the South African context
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2015
Excerpt: 
e-Marketing in the South African context / Bothma, Neels.
Available: Copies:
182. 
Cover image for Experiences : the 7th era of marketing
Experiences : the 7th era of marketing
Experiences : the 7th era of marketing
by 
Rose, Robert, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Experiences : the 7th era of marketing / Rose, Robert, author.
Available: Copies:
183. 
Cover image for Marketing models : multivariate statistics and marketing analysis
Marketing models : multivariate statistics and marketing analysis
Marketing models : multivariate statistics and marketing analysis
by 
Iacobucci, Dawn, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing models : multivariate statistics and marketing analysis / Iacobucci, Dawn, author.
Available: Copies:
184. 
Cover image for Basics of Marketing Management: Theory and Practice
Basics of Marketing Management: Theory and Practice
Basics of Marketing Management: Theory and Practice
by 
Dr. R.B Rudani
Format: 
Books
Publication Date 
2013 2009
Excerpt: 
Basics of Marketing Management: Theory and Practice Dr. R.B Rudani
Available: Copies:
185. 
Cover image for Internet marketing : integrating online and offline strategies
Internet marketing : integrating online and offline strategies
by 
Roberts, Mary Lou.
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Internet marketing : integrating online and offline strategies / Roberts, Mary Lou.
Available: Copies:
186. 
Cover image for Marketing plans : a complete guide in pictures
Marketing plans : a complete guide in pictures
Marketing plans : a complete guide in pictures
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing plans : a complete guide in pictures / McDonald, Malcolm.
Available: Copies:
188. 
Cover image for International marketing strategy : analysis, development and implementation.
International marketing strategy : analysis, development and implementation.
International marketing strategy : analysis, development and implementation.
by 
Doole, Isobel, 1954-
Format: 
Books
Publication Date 
2012
Excerpt: 
International marketing strategy : analysis, development and implementation. Doole, Isobel, 1954-
Available: Copies:
189. 
Cover image for Social media marketing : an hour a day
Social media marketing : an hour a day
Social media marketing : an hour a day
by 
Evans, Dave, 1956-
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media marketing : an hour a day / Evans, Dave, 1956-
Available: Copies:
190. 
Cover image for eMarketing : the essential guide to digital marketing
eMarketing : the essential guide to digital marketing
eMarketing : the essential guide to digital marketing
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2011
Excerpt: 
eMarketing : the essential guide to digital marketing / Stokes, Rob (eMarketing specialist)
Available: Copies:
191. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Integrated marketing communications in advertising and promotion / Shimp, Terence A.
Available: Copies:
192. 
Cover image for Marketing success stories : South African case studies
Marketing success stories : South African case studies
Marketing success stories : South African case studies
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing success stories : South African case studies / Cant, M. C. (Michael Colin), 1957-
Available: Copies:
193. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)
Available: Copies:
194. 
Cover image for Strategic marketing management : a business process approach
Strategic marketing management : a business process approach
by 
Moutinho, Luiz.
Format: 
Books
Publication Date 
2010
Excerpt: 
Strategic marketing management : a business process approach / Moutinho, Luiz.
Available: Copies:
195. 
Cover image for Advertising and promotion : in integrated marketing communications
Advertising and promotion : in integrated marketing communications
Advertising and promotion : in integrated marketing communications
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising and promotion : in integrated marketing communications / Hackley, Christopher E.
Available: Copies:
196. 
Cover image for The psychology of marketing : cross-cultural perspectives
The psychology of marketing : cross-cultural perspectives
The psychology of marketing : cross-cultural perspectives
by 
Raab, Gerhard.
Format: 
Books
Publication Date 
2010
Excerpt: 
The psychology of marketing : cross-cultural perspectives / Raab, Gerhard.
Available: Copies:
197. 
Cover image for Basic marketing research : a decision-making approach
Basic marketing research : a decision-making approach
Basic marketing research : a decision-making approach
by 
Malhotra, Naresh K.
Format: 
Books
Publication Date 
2009
Excerpt: 
Basic marketing research : a decision-making approach / Malhotra, Naresh K.
Available: Copies:
198. 
Cover image for Basic marketing : a marketing strategy planning approach
Basic marketing : a marketing strategy planning approach
Basic marketing : a marketing strategy planning approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
2009
Excerpt: 
Basic marketing : a marketing strategy planning approach / Perreault, William D.
Available: Copies:
199. 
Cover image for Measurement in marketing research : an alternative framework
Measurement in marketing research : an alternative framework
by 
Salzberger, Thomas.
Format: 
Books
Publication Date 
2009
Excerpt: 
Measurement in marketing research : an alternative framework / Salzberger, Thomas.
Available: Copies:
200. 
Cover image for Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
by 
Parsons, Elizabeth.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
Contemporary issues in marketing and consumer behaviour / Parsons, Elizabeth.
Available: Copies:
201. 
Cover image for EMarketing : the essential guide to online marketing
EMarketing : the essential guide to online marketing
EMarketing : the essential guide to online marketing
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2009
Excerpt: 
EMarketing : the essential guide to online marketing / Stokes, Rob (eMarketing specialist)
Available: Copies:
202. 
Cover image for Marketing success stories : South African case studies
Marketing success stories : South African case studies
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing success stories : South African case studies / Cant, M. C. (Michael Colin), 1957-
Available: Copies:
203. 
Cover image for Gravitational marketing : the science of attracting customers
Gravitational marketing : the science of attracting customers
Gravitational marketing : the science of attracting customers
by 
Vee, Jimmy, 1975-
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Gravitational marketing : the science of attracting customers / Vee, Jimmy, 1975-
Available: Copies:
204. 
Cover image for Business marketing : connecting strategy, relationships, and learning
Business marketing : connecting strategy, relationships, and learning
Business marketing : connecting strategy, relationships, and learning
by 
Dwyer, F. Robert.
Format: 
Books
Publication Date 
2008
Excerpt: 
Business marketing : connecting strategy, relationships, and learning / Dwyer, F. Robert.
Available: Copies:
205. 
Cover image for EMarketing : the essential guide to online marketing
EMarketing : the essential guide to online marketing
EMarketing : the essential guide to online marketing
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2008
Excerpt: 
EMarketing : the essential guide to online marketing / Stokes, Rob (eMarketing specialist)
Available: Copies:
206. 
Cover image for Marketing in South Africa : cases and concepts
Marketing in South Africa : cases and concepts
Marketing in South Africa : cases and concepts
by 
Simpson, John, 1943 September 17-
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing in South Africa : cases and concepts / Simpson, John, 1943 September 17-
Available: Copies:
207. 
Cover image for Market-driven management : strategic and operational marketing
Market-driven management : strategic and operational marketing
Market-driven management : strategic and operational marketing
by 
Lambin, Jean-Jacques, 1933-
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0667/2006047166-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0667/2006047166-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0667/2006047166-t.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Market-driven management : strategic and operational marketing / Lambin, Jean-Jacques, 1933-
Available: Copies:
208. 
Cover image for Encyclopedia of major marketing campaigns. volume 2
Encyclopedia of major marketing campaigns. volume 2
Encyclopedia of major marketing campaigns. volume 2
by 
Riggs, Thomas, 1963-
Format: 
Books
Publication Date 
2007
Excerpt: 
Encyclopedia of major marketing campaigns. volume 2 / Riggs, Thomas, 1963-
Available: Copies:
209. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
Buyer behaviour : understanding consumer psychology and marketing
Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus
Available: Copies:
210. 
Cover image for Manager's guide to competitive marketing strategies
Manager's guide to competitive marketing strategies
Manager's guide to competitive marketing strategies
by 
Paley, Norton
Format: 
Books
Publication Date 
2006
Excerpt: 
Manager's guide to competitive marketing strategies Paley, Norton
Available: Copies:
211. 
Cover image for Scenarios in marketing : from vision to decision
Scenarios in marketing : from vision to decision
Scenarios in marketing : from vision to decision
by 
Ringland, Gill.
Table of contents only
Format: 
Books
Publication Date 
2006
Excerpt: 
Scenarios in marketing : from vision to decision / Ringland, Gill.
Available: Copies:
212. 
Cover image for Cause for concern : results-oriented cause marketing
Cause for concern : results-oriented cause marketing
Cause for concern : results-oriented cause marketing
by 
Adler, Stephen M.
Table of contents http://www.loc.gov/catdir/toc/ecip0612/2006013103.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Cause for concern : results-oriented cause marketing / Adler, Stephen M.
Available: Copies:
213. 
Cover image for Social marketing in the 21st century
Social marketing in the 21st century
Social marketing in the 21st century
by 
Andreasen, Alan R., 1934-
Format: 
Books
Publication Date 
2006
Excerpt: 
Social marketing in the 21st century / Andreasen, Alan R., 1934-
Available: Copies:
214. 
Cover image for Handbook of niche marketing : principles and practice
Handbook of niche marketing : principles and practice
Handbook of niche marketing : principles and practice
by 
Dalgic, Tevfik.
Format: 
Books
Publication Date 
2006
Excerpt: 
Handbook of niche marketing : principles and practice / Dalgic, Tevfik.
Available: Copies:
215. 
Cover image for Marketing library and information services : international perspectives
Marketing library and information services : international perspectives
Marketing library and information services : international perspectives
by 
Gupta, Dinesh K.
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing library and information services : international perspectives / Gupta, Dinesh K.
Available: Copies:
216. 
Cover image for Handbook of qualitative research methods in marketing
Handbook of qualitative research methods in marketing
Handbook of qualitative research methods in marketing
by 
Belk, Russell W.
Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004283.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Handbook of qualitative research methods in marketing / Belk, Russell W.
Available: Copies:
217. 
Cover image for Marketing research : within a changing information environment
Marketing research : within a changing information environment
Marketing research : within a changing information environment
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing research : within a changing information environment / Hair, Joseph F.
Available: Copies:
218. 
Cover image for Marketing of high-technology products and innovations.
Marketing of high-technology products and innovations.
Marketing of high-technology products and innovations.
by 
Mohr, Jakki J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing of high-technology products and innovations. Mohr, Jakki J.
Available: Copies:
219. 
Cover image for Global marketing and advertising : understanding cultural paradoxes
Global marketing and advertising : understanding cultural paradoxes
Global marketing and advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943-
Format: 
Books
Publication Date 
2005
Excerpt: 
Global marketing and advertising : understanding cultural paradoxes / Mooij, Marieke K. de, 1943-
Available: Copies:
220. 
Cover image for Heads in beds : hospitality and tourism marketing
Heads in beds : hospitality and tourism marketing
Heads in beds : hospitality and tourism marketing
by 
Raza, Ivo, 1968-
Format: 
Books
Publication Date 
2005
Excerpt: 
Heads in beds : hospitality and tourism marketing / Raza, Ivo, 1968-
Available: Copies:
221. 
Cover image for Entrepreneurial marketing : real stories and survival strategies
Entrepreneurial marketing : real stories and survival strategies
Entrepreneurial marketing : real stories and survival strategies
by 
Buskirk, Bruce D.
Format: 
Books
Publication Date 
2004
Excerpt: 
Entrepreneurial marketing : real stories and survival strategies / Buskirk, Bruce D.
Available: Copies:
222. 
Cover image for Essentials of marketing research : an applied orientation
Essentials of marketing research : an applied orientation
Essentials of marketing research : an applied orientation
by 
Malhotra, Naresh K.
Format: 
Books
Publication Date 
2004
Excerpt: 
Essentials of marketing research : an applied orientation / Malhotra, Naresh K.
Available: Copies:
223. 
Cover image for Relationship marketing : exploring relationship strategies in marketing
Relationship marketing : exploring relationship strategies in marketing
Relationship marketing : exploring relationship strategies in marketing
by 
Egan, John, 1952-
Format: 
Books
Publication Date 
2004
Excerpt: 
Relationship marketing : exploring relationship strategies in marketing / Egan, John, 1952-
Available: Copies:
224. 
Cover image for Marketing in South Africa : cases and concepts
Marketing in South Africa : cases and concepts
Marketing in South Africa : cases and concepts
by 
Simpson, John, 1943 September 17-
Table of contents http://catdir.loc.gov/catdir/toc/fy036/2002443604.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing in South Africa : cases and concepts / Simpson, John, 1943 September 17-
Available: Copies:
225. 
Cover image for Everything network marketing book : how anyone can
Everything network marketing book : how anyone can
Everything network marketing book : how anyone can
by 
Kaeter, Margaret
Format: 
Books
Publication Date 
2003
Excerpt: 
Everything network marketing book : how anyone can Kaeter, Margaret
Available: Copies:
226. 
Cover image for Big business marketing for small business budgets
Big business marketing for small business budgets
Big business marketing for small business budgets
by 
McMurtry, J. M.
Format: 
Books
Publication Date 
2003
Excerpt: 
Big business marketing for small business budgets McMurtry, J. M.
Available: Copies:
227. 
Cover image for Marketing ROI : the path to campaign, customer, and corporate profitability
Marketing ROI : the path to campaign, customer, and corporate profitability
by 
Lenskold, James.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/2003001407.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003001407.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing ROI : the path to campaign, customer, and corporate profitability / Lenskold, James.
Available: Copies:
228. 
Cover image for Marketing in South Africa : cases and concepts
Marketing in South Africa : cases and concepts
Marketing in South Africa : cases and concepts
by 
Simpson, John.
Table of contents http://catdir.loc.gov/catdir/toc/fy036/2002443604.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing in South Africa : cases and concepts / Simpson, John.
Available: Copies:
229. 
Cover image for Social marketing : improving the quality of life
Social marketing : improving the quality of life
Social marketing : improving the quality of life
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2002
Excerpt: 
Social marketing : improving the quality of life / Kotler, Philip.
Available: Copies:
230. 
Cover image for The new marketing : transforming the corporate future
The new marketing : transforming the corporate future
The new marketing : transforming the corporate future
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
The new marketing : transforming the corporate future / McDonald, Malcolm.
Available: Copies:
231. 
Cover image for The marketing game! : with student CD-Rom
The marketing game! : with student CD-Rom
by 
Mason, Charlotte H.
Format: 
Books
Publication Date 
2002
Excerpt: 
The marketing game! : with student CD-Rom / Mason, Charlotte H.
Available: Copies:
232. 
Cover image for The marketing game! : with student CD-Rom
The marketing game! : with student CD-Rom
by 
Mason, Charlotte H.
Format: 
Books
Publication Date 
2002
Excerpt: 
The marketing game! : with student CD-Rom / Mason, Charlotte H.
Available: Copies:
233. 
Cover image for Relationship marketing : exploring relational strategies in marketing
Relationship marketing : exploring relational strategies in marketing
Relationship marketing : exploring relational strategies in marketing
by 
Egan, John, 1952-
Format: 
Books
Publication Date 
2001
Excerpt: 
Relationship marketing : exploring relational strategies in marketing / Egan, John, 1952-
Available: Copies:
234. 
Cover image for Marketing for the voluntary sector : aguide to measuring marketing performance
Marketing for the voluntary sector : aguide to measuring marketing performance
Marketing for the voluntary sector : aguide to measuring marketing performance
by 
Kaufmann, Michael.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing for the voluntary sector : aguide to measuring marketing performance / Kaufmann, Michael.
Available: Copies:
235. 
Cover image for Wired marketing : energizing business for e-commerce
Wired marketing : energizing business for e-commerce
by 
Hardaker, Glenn.
Format: 
Books
Publication Date 
2001
Excerpt: 
Wired marketing : energizing business for e-commerce / Hardaker, Glenn.
Available: Copies:
236. 
Cover image for International marketing strategy : analysis, development and implementation
International marketing strategy : analysis, development and implementation
International marketing strategy : analysis, development and implementation
by 
Doole, Isobel.
Format: 
Books
Publication Date 
2001
Excerpt: 
International marketing strategy : analysis, development and implementation / Doole, Isobel.
Available: Copies:
237. 
Cover image for South African marketing cases for decision makers
South African marketing cases for decision makers
South African marketing cases for decision makers
by 
Pitt, Leyland F.
Format: 
Books
Publication Date 
2001
Excerpt: 
South African marketing cases for decision makers / Pitt, Leyland F.
Available: Copies:
238. 
Cover image for Sales and marketing in the tourism industry
Sales and marketing in the tourism industry
Sales and marketing in the tourism industry
by 
Johnson, Dawn.
Format: 
Books
Publication Date 
2000
Excerpt: 
Sales and marketing in the tourism industry / Johnson, Dawn.
Available: Copies:
239. 
Cover image for Practical marketing and sales for South African
Practical marketing and sales for South African
Practical marketing and sales for South African
by 
Blewett, Stephen
Format: 
Books
Publication Date 
1999
Excerpt: 
Practical marketing and sales for South African Blewett, Stephen
Available: Copies:
240. 
Cover image for Political environment in the global marketing curriculum: what to cover and how to cover it
Political environment in the global marketing curriculum: what to cover and how to cover it
Political environment in the global marketing curriculum: what to cover and how to cover it
by 
Priovolos, George
Online Resource (restricted access): p133-140 [552 Kb]
Format: 
Electronic Resources
Publication Date 
1998
Excerpt: 
Political environment in the global marketing curriculum: what to cover and how to cover it
Available: Copies:
241. 
Cover image for South African marketing cases for decision-makers
South African marketing cases for decision-makers
South African marketing cases for decision-makers
by 
Pitt, Leyland
Format: 
Books
Publication Date 
1995
Excerpt: 
South African marketing cases for decision-makers Pitt, Leyland
Available: Copies:
242. 
Cover image for Marketing tourism destinations : a strategic planning approach
Marketing tourism destinations : a strategic planning approach
by 
Heath, Ernie.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/91033980.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht004301986.PDF
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0607/91033980-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/91033980.html
Format: 
Books
Publication Date 
1992
Excerpt: 
Marketing tourism destinations : a strategic planning approach / Heath, Ernie.
Available: Copies:
243. 
Cover image for Social marketing : strategies for changing public behavior
Social marketing : strategies for changing public behavior
Social marketing : strategies for changing public behavior
by 
Kotler, Philip.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1208/89045735-b.html
Format: 
Books
Publication Date 
1989
Excerpt: 
Social marketing : strategies for changing public behavior / Kotler, Philip.
Available: Copies:
244. 
Cover image for Aubrey Wilson's Marketing Audit Check lists
Aubrey Wilson's Marketing Audit Check lists
Aubrey Wilson's Marketing Audit Check lists
by 
Wilson, Aubrey
Format: 
Books
Publication Date 
1982
Excerpt: 
Aubrey Wilson's Marketing Audit Check lists Wilson, Aubrey
Available: Copies:
245. 
Cover image for Aubrey Wilson's Marketing audit check lists : a guide to effective marketing resource realization.
Aubrey Wilson's Marketing audit check lists : a guide to effective marketing resource realization.
Aubrey Wilson's Marketing audit check lists : a guide to effective marketing resource realization.
by 
Wilson, Aubrey.
Format: 
Books
Publication Date 
1982
Excerpt: 
Aubrey Wilson's Marketing audit check lists : a guide to effective marketing resource realization.
Available: Copies:
246. 
Cover image for Consumer behavior and the practice of marketing
Consumer behavior and the practice of marketing
Consumer behavior and the practice of marketing
by 
Runyon, Kenneth E.
Format: 
Books
Publication Date 
1980
Excerpt: 
Consumer behavior and the practice of marketing / Runyon, Kenneth E.
Available: Copies:
247. 
Cover image for what's going on in marketing research?
what's going on in marketing research?
what's going on in marketing research?
by 
By TV Choice Ltd. ([London, England] : TV Choice c 2004)
Format: 
Books
Excerpt: 
what's going on in marketing research? By TV Choice Ltd. ([London, England] : TV Choice c 2004)
Available: Copies:
248. 
Cover image for The annual : advertising, media, marketing and branding
The annual : advertising, media, marketing and branding
The annual : advertising, media, marketing and branding
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
The annual : advertising, media, marketing and branding
Available: Copies:
249. 
Cover image for Cambridge English for Marketing Student's Book.
Cambridge English for Marketing Student's Book.
Cambridge English for Marketing Student's Book.
Format: 
Books
Publication Date 
2010
Excerpt: 
Cambridge English for Marketing Student's Book.
Available: Copies:
250. 
Cover image for Marketing communications management : a South African perspective
Marketing communications management : a South African perspective
Format: 
Books
Publication Date 
1987
Excerpt: 
Marketing communications management : a South African perspective /
Available: Copies:
251. 
Cover image for The CIM handbook of export marketing a practical guide to opening and expanding markets overseas
The CIM handbook of export marketing a practical guide to opening and expanding markets overseas
The CIM handbook of export marketing a practical guide to opening and expanding markets overseas
by 
Noonan, Chris J.
Format: 
Books
Publication Date 
1999 1996
Excerpt: 
The CIM handbook of export marketing a practical guide to opening and expanding markets overseas /
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252. 
Cover image for Essays by distinguished marketing scholars of the Society for Marketing Advances
Essays by distinguished marketing scholars of the Society for Marketing Advances
Essays by distinguished marketing scholars of the Society for Marketing Advances
by 
Woodside, Arch G.
Full text available online via ScienceDirect Books (restricted access)
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Essays by distinguished marketing scholars of the Society for Marketing Advances / Woodside, Arch G.
Available: Copies:
253. 
Cover image for Marketing for tourism, hospitality & events : a global & digital approach
Marketing for tourism, hospitality & events : a global & digital approach
Marketing for tourism, hospitality & events : a global & digital approach
by 
Hudson, Simon, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing for tourism, hospitality & events : a global & digital approach / Hudson, Simon, author.
Available: Copies:
254. 
Cover image for Marketing for tourism, hospitality & events : a global & digital approach
Marketing for tourism, hospitality & events : a global & digital approach
Marketing for tourism, hospitality & events : a global & digital approach
by 
Hudson, Simon, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing for tourism, hospitality & events : a global & digital approach / Hudson, Simon, author.
Available: Copies:
256. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
Emarketing excellence : planning and optimizing your digital marketing
Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
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Emarketing excellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-
Available: Copies:
257. 
Cover image for Applying scientific reasoning to the field of marketing : make better decisions
Applying scientific reasoning to the field of marketing : make better decisions
by 
Grapentine, Terry
Format: 
Books
Publication Date 
2012
Excerpt: 
Applying scientific reasoning to the field of marketing : make better decisions / Grapentine, Terry
Available: Copies:
258. 
Cover image for 30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free
30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free
30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free
by 
Gunelius, Susan.
Format: 
Books
Publication Date 
2011
Excerpt: 
30-minute social media marketing : step-by-step techniques to spread the word about your business
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259. 
Cover image for Advertising campaign strategy : a guide to marketing communication plans
Advertising campaign strategy : a guide to marketing communication plans
Advertising campaign strategy : a guide to marketing communication plans
by 
Parente, Donald.
Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.
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260. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers /
Available: Copies:
261. 
Cover image for Internet marketing intelligence : research tools, techniques, and resources
Internet marketing intelligence : research tools, techniques, and resources
Internet marketing intelligence : research tools, techniques, and resources
by 
Forrest, Edward.
Table of contents http://www.loc.gov/catdir/toc/mh031/2002026484.html
Publisher description http://www.loc.gov/catdir/description/mh031/2002026484.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Internet marketing intelligence : research tools, techniques, and resources / Forrest, Edward.
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262. 
Cover image for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.
Available: Copies:
263. 
Cover image for EVEolution : the eight truths of marketing to women
EVEolution : the eight truths of marketing to women
EVEolution : the eight truths of marketing to women
by 
Popcorn, Faith.
Format: 
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Publication Date 
2001 2000
Excerpt: 
EVEolution : the eight truths of marketing to women / Popcorn, Faith.
Available: Copies:
264. 
Cover image for Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life
Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life
by 
Janal, Daniel S.
Table of contents http://catdir.loc.gov/catdir/toc/onix03/99015787.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers
Available: Copies:
265. 
Cover image for Business marketing management : an organizational approach : text and cases
Business marketing management : an organizational approach : text and cases
Business marketing management : an organizational approach : text and cases
by 
Haas, Robert W.
Format: 
Books
Publication Date 
1992
Excerpt: 
Business marketing management : an organizational approach : text and cases / Haas, Robert W.
Available: Copies:
266. 
Cover image for Marketing research with SPSS / Carl McDaniel, Roger Gates.
Marketing research with SPSS / Carl McDaniel, Roger Gates.
Marketing research with SPSS / Carl McDaniel, Roger Gates.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing research with SPSS / Carl McDaniel, Roger Gates. McDaniel, Carl, Jr., 1941-
Available: Copies:
267. 
Cover image for The marketing handbook for sports & fitness professionals
The marketing handbook for sports & fitness professionals
The marketing handbook for sports & fitness professionals
by 
Martin, Nita A.
Format: 
Books
Publication Date 
2009
Excerpt: 
The marketing handbook for sports & fitness professionals / Martin, Nita A.
Available: Copies:
268. 
Cover image for Window to the future : the golden age of television marketing and advertising
Window to the future : the golden age of television marketing and advertising
by 
Kosareff, Steve.
Table of contents http://www.loc.gov/catdir/toc/ecip053/2004026852.html
Format: 
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Publication Date 
2005
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Window to the future : the golden age of television marketing and advertising / Kosareff, Steve.
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269. 
Cover image for Market-led strategic change : making marketing happen in your organization
Market-led strategic change : making marketing happen in your organization
Market-led strategic change : making marketing happen in your organization
by 
Piercy, Nigel.
Table of contents http://www.gbv.de/dms/bowker/toc/9780750606707.pdf
Format: 
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Publication Date 
1992
Excerpt: 
Market-led strategic change : making marketing happen in your organization / Piercy, Nigel.
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270. 
Cover image for Economics : an introduction for students of business and marketing
Economics : an introduction for students of business and marketing
Economics : an introduction for students of business and marketing
by 
Livesey, F. (Frank)
Format: 
Books
Publication Date 
1990
Excerpt: 
Economics : an introduction for students of business and marketing / Livesey, F. (Frank)
Available: Copies:
271. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
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Publication Date 
1999
Excerpt: 
The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
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272. 
Cover image for Study guide to accompany Marketing, sixth edition, [by] Eric N. Berkowitz [and others]
Study guide to accompany Marketing, sixth edition, [by] Eric N. Berkowitz [and others]
Study guide to accompany Marketing, sixth edition, [by] Eric N. Berkowitz [and others]
by 
Carner, William J.
Format: 
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Publication Date 
2000
Excerpt: 
Study guide to accompany Marketing, sixth edition, [by] Eric N. Berkowitz [and others] / Carner
Available: Copies:
273. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1995
Excerpt: 
Marketing plans : how to prepare them, how to use them / McDonald, Malcolm.
Available: Copies:
275. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.
Available: Copies:
276. 
Cover image for Marketing with social media : 10 easy steps to success for business
Marketing with social media : 10 easy steps to success for business
Marketing with social media : 10 easy steps to success for business
by 
Coles, Linda author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing with social media : 10 easy steps to success for business / Coles, Linda author.
Available: Copies:
277. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
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278. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
279. 
Cover image for Advertising promotion : supplemental aspects of integrated marketing communications
Advertising promotion : supplemental aspects of integrated marketing communications
Advertising promotion : supplemental aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2000
Excerpt: 
Advertising promotion : supplemental aspects of integrated marketing communications / Shimp
Available: Copies:
280. 
Cover image for Harvard Business School guide to careers in marketing 2001
Harvard Business School guide to careers in marketing 2001
Harvard Business School guide to careers in marketing 2001
by 
Chen, Ann.
Format: 
Books
Publication Date 
2000
Excerpt: 
Careers in marketing : a guide to management careers in marketing
Available: Copies:
281. 
Cover image for Economics : an introduction for students of business and marketing
Economics : an introduction for students of business and marketing
Economics : an introduction for students of business and marketing
by 
Livesey, Frank.
Format: 
Books
Publication Date 
1986
Excerpt: 
Economics : an introduction for students of business and marketing / Livesey, Frank.
Available: Copies:
282. 
Cover image for Instructor's manual Marketing management, twelfth edition [by] Philip Kotler, Kevin Lane Keller
Instructor's manual Marketing management, twelfth edition [by] Philip Kotler, Kevin Lane Keller
Instructor's manual Marketing management, twelfth edition [by] Philip Kotler, Kevin Lane Keller
by 
Borrieci, Ronald N.
Format: 
Books
Publication Date 
2006
Excerpt: 
Instructor's manual Marketing management, twelfth edition [by] Philip Kotler, Kevin Lane Keller /
Available: Copies:
283. 
Cover image for Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
by 
Appau, Samuelson, editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market /
Available: Copies:
284. 
Cover image for Mobile magic : the Saatchi & Saatchi guide to mobile marketing
Mobile magic : the Saatchi & Saatchi guide to mobile marketing
Mobile magic : the Saatchi & Saatchi guide to mobile marketing
by 
Eslinger, Tom, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Mobile magic : the Saatchi & Saatchi guide to mobile marketing / Eslinger, Tom, author.
Available: Copies:
285. 
Cover image for Business marketing face to face : the theory and practice of B2B
Business marketing face to face : the theory and practice of B2B
Business marketing face to face : the theory and practice of B2B
by 
Fill, Chris.
Format: 
Books
Publication Date 
2012
Excerpt: 
Business marketing face to face : the theory and practice of B2B / Fill, Chris.
Available: Copies:
286. 
Cover image for Manager's guide to marketing, advertising, and publicity
Manager's guide to marketing, advertising, and publicity
Manager's guide to marketing, advertising, and publicity
by 
Callen, Barry.
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
Manager's guide to marketing, advertising, and publicity / Callen, Barry.
Available: Copies:
287. 
Cover image for The vibe : the marketing handbook for every product, service and industry
The vibe : the marketing handbook for every product, service and industry
The vibe : the marketing handbook for every product, service and industry
by 
Bertwistle , Gary.
Format: 
Books
Publication Date 
2010
Excerpt: 
The vibe : the marketing handbook for every product, service and industry / Bertwistle , Gary.
Available: Copies:
288. 
Cover image for Malcolm McDonald on marketing planning : understanding marketing plans and strategy
Malcolm McDonald on marketing planning : understanding marketing plans and strategy
by 
McDonald, Malcolm.
Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html
Format: 
Books
Publication Date 
2008 2007 2002
Excerpt: 
Malcolm McDonald on marketing planning : understanding marketing plans and strategy / McDonald
Available: Copies:
289. 
Cover image for 101 ways to build a successful network marketing business
101 ways to build a successful network marketing business
by 
Griffiths, Andrew, 1966-
Format: 
Books
Publication Date 
2008
Excerpt: 
101 ways to build a successful network marketing business / Griffiths, Andrew, 1966-
Available: Copies:
290. 
Cover image for Harvard business review case studies : marketing through minefields.
Harvard business review case studies : marketing through minefields.
Harvard business review case studies : marketing through minefields.
by 
Harvard Business School Publishing Corporation.
Format: 
Books
Publication Date 
2008
Excerpt: 
Harvard business review case studies : marketing through minefields. Harvard Business School
Available: Copies:
291. 
Cover image for Media promotion and marketing for broadcasting, cable, and the Internet
Media promotion and marketing for broadcasting, cable, and the Internet
Media promotion and marketing for broadcasting, cable, and the Internet
by 
Eastman, Susan Tyler.
Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005027692.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Media promotion and marketing for broadcasting, cable, and the Internet / Eastman, Susan Tyler.
Available: Copies:
292. 
Cover image for Business-to-business marketing management : a global perspective
Business-to-business marketing management : a global perspective
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2005
Excerpt: 
Business-to-business marketing management : a global perspective / Blythe, Jim.
Available: Copies:
293. 
Cover image for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by 
Peter, J. Paul.
Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.
Available: Copies:
294. 
Cover image for A focused issue on the marketing process in organizational competence
A focused issue on the marketing process in organizational competence
A focused issue on the marketing process in organizational competence
by 
Sanchez, Ron.
Format: 
Books
Publication Date 
2005
Excerpt: 
A focused issue on the marketing process in organizational competence / Sanchez, Ron.
Available: Copies:
295. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
296. 
Cover image for 101 marketing strategies for accounting, law, consulting, and professional services firms
101 marketing strategies for accounting, law, consulting, and professional services firms
101 marketing strategies for accounting, law, consulting, and professional services firms
by 
Waugh, Troy.
Publisher description http://www.loc.gov/catdir/description/wiley041/2003021210.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003021210.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003021210.html
Format: 
Books
Publication Date 
2004
Excerpt: 
101 marketing strategies for accounting, law, consulting, and professional services firms / Waugh
Available: Copies:
297. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
300. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
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