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37.

Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships

Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships

Gillin, Paul.

Format:

Books

Publication Date

2011

Excerpt:

B2B companies like IBM, Sun Microsystems and Cisco. There is also plentiful evidence that B2B

Available: Copies:

38.

The new edge in knowledge : how knowledge management is changing the way we do business

O'Dell, Carla S., 1950-

Format:

Books

Publication Date

2011

Excerpt:

? -- Appendix. Case studies : ConocoPhillips ; Fluor ; IBM ; MITRE.

Available: Copies:

39.

Cloud computing explained

Rhoton, John.

Format:

Books

Publication Date

2010

Excerpt:

-- Hyperic -- IBM -- Intuit -- Joyent -- Layered tech -- LongJump -- Microsoft -- Mozy -- NetApp -- NetSuite

Available: Copies:

40.

The frontiers of management : [where tomorrow's decisions are being shaped today]

Drucker, Peter F. (Peter Ferdinand), 1909-2005.

Format:

Books

Publication Date

2010

Excerpt:

-- IBM's Watson : vision for tomorrow -- The lessons of the bell breakup -- Social needs and business

Available: Copies:

41.

Social networking for business : choosing the right tools and resources to fit your needs

Shah, Rawn.

Format:

Books

Publication Date

2010

Excerpt:

communities at IBM and participating in social networking on the Internet. Drawing on multiple real

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42.

Brand Avatar : translating virtual world branding into real world success

De Mesa, Alycia.

Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2008046497-t.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1609/2008046497-d.html

Format:

Books

Publication Date

2009

Excerpt:

-- New challenges -- Virtual world standards (the case of IBM) -- Intellectual property theft -- Digital

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43.

Open business models : how to thrive in the new innovation landscape

Chesbrough, Henry William.

Table of contents only http://www.loc.gov/catdir/toc/ecip071/2006030362.html

Format:

Books

Publication Date

2006

Excerpt:

-- Getting from here to there : how Air products, P&G, and IBM have done it.

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44.

The wizard and the warrior : leading with passion and power

Bolman, Lee G.

Table of contents http://www.loc.gov/catdir/toc/ecip065/2005036845.html

Format:

Books

Publication Date

2006

Excerpt:

: the ninja and the samurai -- 16. Learning to lead : the genesis and rebirth of IBM -- 17. Leading with

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45.

Database system concepts

Silberschatz, Abraham.

Table of contents http://www.loc.gov/catdir/toc/ecip059/2005006392.html

Format:

Books

Publication Date

2006

Excerpt:

. 9. Case studies -- Ch. 26. PostgreSQL -- Ch. 27. Oracle -- Ch. 28. IBM DB2 universal database -- Ch

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46.

Process management excellence : the art of excelling in process management

Harrington, H. J. (H. James)

Table of contents only http://www.loc.gov/catdir/toc/ecip062/2005030025.html

Format:

Books

Publication Date

2006

Excerpt:

: Definitions -- Appendix B: IBM's business process list -- Appendix C: IBM's qualification process.

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47.

The new division of labor : how computers are creating the next job market

Levy, Frank, 1941-

Table of contents http://catdir.loc.gov/catdir/toc/prin051/2003065497.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015005788&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010632195&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/prin051/2003065497.html
Publisher description http://catdir.loc.gov/catdir/description/prin051/2003065497.html

Format:

Books

Publication Date

2004

Excerpt:

detailed examples -- a second grade classroom, an IBM managerial training program, Cisco Networking

Available: Copies:

48.

Ruthless execution : what business leaders do when their companies hit the wall

Hartman, Amir.

Format:

Books

Publication Date

2004

Excerpt:

Times -- Ch. 6. The Executioner: Lou Gerstner Imposes a New Discipline at IBM -- Ch. 7. The Importance

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