-- Implications for Managers -- Chapter Summary -- Critical Thinking and Discussion Questions -- Research Task

information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting

Advertising & promotion. Hackley, Christopher E., author.

Advertising and integrated brand promotion / O'Guinn, Thomas C.

Advertising -- Fashion.

-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary

Introducing communication research : paths of inquiry / Treadwell, D. F. (Donald Francis)

.Ideology and advertising -- pt. II Media audiences -- 8.Encoding and decoding -- 9.Researching audiences

Television advertising -- South Africa.

advertising -- Leverage the solomo nexus -- Check out m-commerce -- Drive awareness with ambient media

advertising -- Public relations and selling -- Public relations and research -- The practice of public

Advertising -- Textbooks.