Search Results for Advertising campaigns.

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76 Results Found

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37.

A history of advertising

Pincas, Stepháne.

Format:

Books

Publication Date

2008

Excerpt:

Advertising campaigns -- History.

Available: Copies:

38.

Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars

Levinson, Jay Conrad.

Format:

Books

Publication Date

2008

Excerpt:

Advertising campaigns.

Available: Copies:

39.

Persuasive messages : The Process of Influence

Benoit, William L.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html

Format:

Books

Publication Date

2008

Excerpt:

-- Theory of reasoned action -- Critical consumers of persuasive messages -- Persuasion in advertising

Available: Copies:

40.

All you need is a good idea! : how to create marketing messages that actually get results

Heyman, Jay H., 1939-

Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html

Format:

Books

Publication Date

2008

Excerpt:

Advertising.

Available: Copies:

41.

Permission marketing

Godin, Seth.

Format:

Books

Publication Date

2007 1999

Excerpt:

Advertising campaigns.

Available: Copies:

42.

Encyclopedia of major marketing campaigns. volume 2

Riggs, Thomas, 1963-

Format:

Books

Publication Date

2007

Excerpt:

Advertising campaigns -- United States -- History -- 20th century -- Encyclopedias.

Available: Copies:

43.

Alek : Sudanese refugee to international supermodel

Wek, Alek.

Format:

Books

Publication Date

2007

Excerpt:

model in hip advertising campaigns, she is working the runways for the world's leading designers. But

Available: Copies:

44.

Ralph Lauren

Lauren, Ralph.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0742/2007927565-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0742/2007927565-d.html

Format:

Books

Publication Date

2007

Excerpt:

, hand-picked from hundreds of runway shows, collections, and his signature cinematic advertising

Available: Copies:

45.

Guerrilla advertising : unconventional brand communication

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Excerpt:

Advertising campaigns.

Available: Copies:

46.

Advertising campaign strategy : a guide to marketing communication plans

Parente, Donald.

Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html

Format:

Books

Publication Date

2006

Excerpt:

Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.

Available: Copies:

47.

The fundamentals of creative advertising

Burtenshaw, Ken.

Click here to view book
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463

Format:

Electronic Resources

Publication Date

2006

Excerpt:

Advertising campaigns.

Available: Copies:

48.

Advertising now! Online

Wiedermann, Julius.

Format:

Books

Publication Date

2006

Excerpt:

Advertising campaigns.

Available: Copies:

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