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1.

Introduction to creative brand building communication : reading pack.

Introduction to creative brand building communication : reading pack.

by

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2015

Excerpt:

Communication in marketing.

Available: Copies:

2.

Cover image for To like or not to like : an exploration of how South African brands use social media

To like or not to like : an exploration of how South African brands use social media

To like or not to like : an exploration of how South African brands use social media

by

Peake, Fiona.

Format:

Manuscript

Publication Date

2015

Excerpt:

Communication in marketing -- South Africa.

Available: Copies:

3.

Cover image for The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

by

Ngobeni, Lesego.

Format:

Manuscript

Publication Date

2015

Excerpt:

Communication in marketing.

Available: Copies:

4.

Cover image for Understanding cross-cultural management

Understanding cross-cultural management

Understanding cross-cultural management

by

Browaeys, Marie-Joëlle.

Format:

Books

Publication Date

2015

Excerpt:

Diversity in the workplace -- Management.

Available: Copies:

5.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

Communication in marketing.

Available: Copies:

6.

Cover image for Marketing

by

Lamb, Charles W., author.

Format:

Books

Publication Date

2015

Excerpt:

Marketing / Lamb, Charles W., author.

Available: Copies:

7.

Cover image for Focus groups : theory and practice

Focus groups : theory and practice

by

Stewart, David W.

Format:

Books

Publication Date

2015

Excerpt:

Groups -- Interpersonal Style and Communication Pattern -- Nonverbal Communication -- Social Power

Available: Copies:

8.

Cover image for Global marketing

Global marketing

Global marketing

by

Keegan, Warren J. author.

Format:

Books

Publication Date

2015

Excerpt:

Global marketing / Keegan, Warren J. author.

Available: Copies:

9.

Cover image for Marketing communications

Marketing communications

by

Egan, John, 1952- author.

Format:

Books

Publication Date

2015

Excerpt:

Communication in marketing.

Available: Copies:

10.

Cover image for Grasping service marketing

Grasping service marketing

Grasping service marketing

by

Jordaan, Yolanda.

Format:

Books

Publication Date

2015

Excerpt:

Grasping service marketing / Jordaan, Yolanda.

Available: Copies:

11.

Advertising media planning : a brand management approach

by

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Marketing.

Available: Copies:

12.

Cover image for Strategic integrated communication

Strategic integrated communication

Strategic integrated communication

by

Mulder, D.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Communication in marketing.

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Author

Belch, George E. (George Edward), 1951-

(11)

Belch, Michael A.

(9)

Kotler, Philip.

(8)

Shimp, Terence A.

(8)

Cant, M. C. (Michael Colin), 1957- editor.

(5)

Independent Institute of Education. Vega School of Brand Leadership.

(5)

McDonald, Malcolm.

(5)

(4)

Bowen, John (John T.), 1948-

(4)

Clow, Kenneth E.

(4)

(4)

Institute of Marketing Management.

(4)

Koekemoer, Ludi.

(4)

Makens, James C.

(4)

Angelopulo, G. C. (George Charles), 1956-

(3)

Engel, James F.

(3)

Fielding, M. L. (Michael L.)

(3)

Institute of Marketing.

(3)

Lamb, Charles W.

(3)

(3)

Van Heerden, Neels, 1957-

(3)

Van Heerden, Neels, 1957- editor.

(3)

Warshaw, Martin R.

(3)

Andrews, J. Craig.

(2)

Barker, Rachel, 1958-

(2)

(2)

(2)

Cant, M. C. (Michael Colin), 1957-

(2)

Chartered Institute of Public Relations.

(2)

Civvin, Adrienne.

(2)

Dalla Pria, Stephan.

(2)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(2)

Egan, John, 1952- author.

(2)

Elliott, Roger (Associate professor), author.

(2)

Hackley, Christopher E.

(2)

Harris, Thomas L., 1931-

(2)

Kinnear, Thomas C., 1943-

(2)

Kitchen, Philip J.

(2)

Klopper, H. B., 1974- author.

(2)

McDaniel, Carl, Jr., 1941- author.

(2)

Moore, Colleen.

(2)

Mulder, D. (Dalmé)

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Parente, Donald.

(2)

Pettinger, Richard.

(2)

Rossiter, John R.

(2)

Young, Antony, 1964-

(2)

(1)

Acuff, Dan S., 1942-

(1)

Ahonen, Tomi T.

(1)

Allen, Kathleen R.

(1)

(1)

Andrews, J. Craig, author.

(1)

Angelopulo, G. C. (George Charles), 1956- editor.

(1)

Ansary, Adel I.

(1)

Antonio Fernando Guimaraes

(1)

Argenti, Paul A.

(1)

Armstrong, Gary (Gary M.)

(1)

Armstrong, Gary (Gary M.), author.

(1)

Baines, Paul, 1973-

(1)

Balmer, John M. T.

(1)

Bamossy, Gary J., 1949-

(1)

Barker, Rachel, 1958- editor.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising & promotion.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

Bellman, Steven.

(1)

Bensley, Robert J.

(1)

Bergh, Joeri van den, 1971-

(1)

Billings, Andrew C.

(1)

(1)

Blythe, Jim. Essentials of marketing.

(1)

Boshoff, Christo, author

(1)

Boshoff, Christo, author.

(1)

Bothma, Neels, 1959-

(1)

(1)

Brake, Terence. Doing business internationally.

(1)

Breakenridge, Deirdre.

(1)

Brennan, Ross, 1957-2021, author.

(1)

Brock, Timothy C., 1935-

(1)

Brookins-Fisher, Jodi.

(1)

(1)

Browaeys, Marie-Joëlle.

(1)

Burke, Robert E.

(1)

CAM Foundation.

(1)

Canning, Louise, author.

(1)

(1)

Caywood, Clarke L., 1947-

(1)

Center, Allen H.

(1)

Chan-Olmsted, Sylvia M.

(1)

Chartered Institute of Marketing.

(1)

Chelsom, John V.

(1)

Chernev, Alexander, author

(1)

(1)

Clarke, Janice, 1943- editor.

(1)

Connell, Joanne, author.

(1)

Conrad, Christian A., 1966-

(1)

Cook, Gordon, 1948-

(1)

Cooper, Scott W.

(1)

Copley, Paul, 1952- author.

(1)

Costa, Janeen Arnold.

(1)

Coulson-Thomas, Colin.

(1)

Cox, J. Robert.

(1)

Crosby, Richard A., 1959-

(1)

Crow, R. Brian.

(1)

Cunningham, Nicole.

(1)

Cutlip, Scott M.

(1)

Dahlén, Micael.

(1)

Dalla Pria, Madel.

(1)

Daniels, Dawn, author.

(1)

Dann, Stephen, 1973-

(1)

(1)

Daymon, Christine.

(1)

DeSanto, Barbara, 1950-

(1)

DiClemente, Ralph J.

(1)

Dickinson, Michael.

(1)

Donovan, Rob, 1944-

(1)

Drotsky, Antonie, editor.

(1)

Dru, Jean-Marie.

(1)

Duncan, Tom (Thomas R.)

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

(1)

Egan, John, 1952-

(1)

Elliott, Richard H.

(1)

Elliott, Richard.

(1)

Ellson, Tony, 1953-

(1)

Erdis, Cindy, editor.

(1)

Fabius, Raymond J., editor.

(1)

Fennis, Bob Michaël, 1968-

(1)

Fennis, Bob Michaël, 1968- author.

(1)

Fernandez, Joseph, 1968-

(1)

Fill, Chris. Marketing communications.

(1)

(1)

Fishbach, Stephen.

(1)

Fisher, Melanie A.

(1)

Floch, Jean-Marie, 1947-

(1)

Friedman, Leonard H.

(1)

Frost, Raymond, 1960-

(1)

Fullerton, Jami A., 1963- author.

(1)

Gambetti, Rossella.

(1)

Gerstman, Richard.

(1)

Geuens, Maggie, 1969-

(1)

Gillentine, Andy.

(1)

Gillis, Tamara L.

(1)

Govoni, Norman A. P.

(1)

(1)

Green, Andy, 1958-

(1)

Green, Mark C., author.

(1)

Green, Melanie C.

(1)

(1)

Grönroos, Christian, 1947-

(1)

Hackley, Christopher E., author.

(1)

Hackley, Rungpaka Amy, author.

(1)

Hair, Joseph F., Jr., 1944- author.

(1)

Hair, Joseph F., author

(1)

Hawkins, Del I.

(1)

Heath, Robert L. (Robert Lawrence), 1941-

(1)

(1)

Henley, Nadine.

(1)

Hicks, Nancy J.

(1)

Hiebing, Roman G.

(1)

Hill, Mark E., 1957-

(1)

Hill, Ronald Paul, editor of compilation.

(1)

Hinton, Matthew.

(1)

Hofacker, Charles F.

(1)

Holloway, Immy.

(1)

Holtzhausen, Derina Rhoda, author.

(1)

Holtzhausen, Lida

(1)

Hopwood, Maria.

(1)

Horn, Jenni Middleton, author.

(1)

Horowitz, Melissa R., editor.

(1)

Hunter, Amie, author.

(1)

Institute of Public Relations

(1)

Institute of Public Relations (Great Britain)

(1)

International Association of Business Communicators.

(1)

Ismail, Zenobia.

(1)

Jaffe, Andrew, 1938-2010.

(1)

Jefkins, Frank William.

(1)

Jordaan, Yolanda.

(1)

Jugenheimer, Donald W.

(1)

(1)

(1)

Kazmi, S. H. H.

(1)

Keegan, Warren J.

(1)

Keegan, Warren J. author.

(1)

Kelley, Larry D., 1955-

(1)

Kim, Chʻung-hyŏn, 1950-

(1)

Kinnear, Thomas C.

(1)

Kiousis, Spiro.

(1)

(1)

Kotler, Philip, author.

(1)

Kotler, Philip. Social marketing.

(1)

Kruckeberg, Dean.

(1)

LaRose, Robert.

(1)

Lamb, Charles W., author

(1)

Lamb, Charles W., author.

(1)

Landa, Robin, author.

(1)

Lange, Fredrik.

(1)

Format

(217)

(11)

Electronic Resources

(7)

(3)

(1)

Item Category 1

Material Type

Language

(238)

Library

Shelf Location

Publication Date

Subject

Communication in marketing.

(94)

(46)

(41)

Sales promotion.

(32)

Marketing -- Management.

(20)

Branding (Marketing)

(17)

Public relations.

(14)

Internet marketing.

(12)

Business communication.

(8)

Direct marketing.

(7)

Marketing -- South Africa -- Management.

(7)

Marketing -- South Africa.

(7)

(6)

Strategic planning.

(6)

Communication in management.

(5)

Communication in organizations.

(5)

Marketing -- Planning.

(5)

(5)

Communication in marketing -- Textbooks.

(4)

(4)

Consumer behavior.

(4)

Hospitality industry -- Marketing.

(4)

Intercultural communication.

(4)

(4)

(4)

Marketing channels.

(4)

Social marketing.

(4)

Tourism -- Marketing.

(4)

Advertising -- Brand name products.

(3)

Advertising campaigns.

(3)

Campaign management.

(3)

(3)

Communication en marketing.

(3)

Communication in marketing -- South Africa.

(3)

Communication in politics.

(3)

Consumer behavior -- Cross-cultural studies.

(3)

Consumers -- Attitudes.

(3)

Customer relations.

(3)

Electronic commerce.

(3)

(3)

Marketing -- Communication -- Textbooks.

(3)

Marketing -- Political aspects.

(3)

Political campaigns.

(3)

Public relations -- Management.

(3)

Public relations and politics.

(3)

(3)

Relations publiques.

(3)

(3)

(3)

Advertising -- Management.

(2)

Advertising -- Psychological aspects.

(2)

Advertising -- Social aspects.

(2)

Advertising -- South Africa.

(2)

Behavior modification.

(2)

Business communication -- Handbooks, manuals, etc.

(2)

Communicatief handelen.

(2)

Communication in organizations

(2)

Consumers -- Research -- South Africa.

(2)

(2)

Electronic books.

(2)

Health Education -- methods.

(2)

Influence (Psychology)

(2)

Kommunikationsstrategie.

(2)

Marketing -- Social aspects.

(2)

Marktkommunikation.

(2)

Mass media and sports.

(2)

Mobile commerce.

(2)

Online-Marketing.

(2)

Promoción de ventas.

(2)

Public relations -- Moral and ethical aspects.

(2)

(2)

Sales promotion -- South Africa.

(2)

Social media -- South Africa.

(2)

Social responsibility of business.

(2)

Sports administration.

(2)

Target marketing.

(2)

(2)

(2)

Öffentlichkeitsarbeit.

(2)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Cross-cultural studies.

(1)

Advertising -- Research.

(1)

Advertising -- Textbooks.

(1)

Advertising agencies -- Management.

(1)

Advertising and children.

(1)

Advertising media planning.

(1)

Advertising, Political.

(1)

Africa, Southern.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Aspects psychologiques.

(1)

Athletic clubs -- Management.

(1)

Attachment behavior.

(1)

(1)

BUSINESS & ECONOMICS -- Industrial Management.

(1)

BUSINESS & ECONOMICS -- Management Science.

(1)

BUSINESS & ECONOMICS -- Management.

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

BUSINESS & ECONOMICS -- Organizational Behavior.

(1)

BUSINESS & ECONOMICS -- Public Relations.

(1)

(1)

Belanghebbenden.

(1)

(1)

(1)

Brand name products -- Management.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products.

(1)

Branding (Marketing) -- Congresses.

(1)

Broadcasting -- Management.

(1)

Business communication

(1)

Business communication -- Cross-cultural studies.

(1)

Business communication -- Problems, exercises, etc.

(1)

Business enterprises -- Computer networks.

(1)

Business networks.

(1)

Business planning.

(1)

Business writing.

(1)

Campagnes publicitaires -- Cas, Études de.

(1)

Canales de comercialización.

(1)

Changement organisationnel -- Gestion -- Cas, Études de.

(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

Cities and towns.

(1)

Commerce mobile.

(1)

Commercial art.

(1)

Communication -- Review.

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication in management -- Cross-cultural studies.

(1)

Communication in marketing -- Dictionaries.

(1)

Communication in marketing -- Europe.

(1)

Communication in marketing -- France.

(1)

Communication in marketing -- India.

(1)

Communication in marketing -- Social aspects.

(1)

Communication in medicine -- Handbooks, manuals, etc.

(1)

Communication in medicine.

(1)

Communication in organizations -- Congresses.

(1)

Communication in organizations -- Cross-cultural studies.

(1)

Communication in organizations -- United States.

(1)

Communication in organizations Case studies

(1)

Communication in politics -- United States.

(1)

Communication in sports.

(1)

Communication in the environmental sciences -- Textbooks.

(1)

Community Health Services -- methods.

(1)

Community health services -- Handbooks, manuals, etc.

(1)

Comunicación en la mercadotecnia.

(1)

Comunicación en mercadeo.

(1)

Consumer behavior -- 21st century.

(1)

Consumer behavior -- Australia -- Case studies.

(1)

Consumer behavior -- Australia.

(1)

Consumer behavior -- India.

(1)

Consumer behavior -- New Zealand -- Case studies.

(1)

Consumer behavior -- New Zealand.

(1)

Consumers -- Research.

(1)

Consumers -- South Africa.

(1)

Consumers' preferences -- Cross-cultural studies.

(1)

(1)

Corporate Communication.

(1)

Corporate culture -- Congresses.

(1)

Corporate culture.

(1)

Corporate image -- Congresses.

(1)

Corporations -- Public relations -- Case studies.

(1)

Corporations -- Public relations -- Moral and ethical aspects.

(1)

Corporations -- Public relations -- Research -- Methodology.

(1)

Corporations -- Public relations.

(1)

Creative ability in business.

(1)

(1)

Customer services.

(1)

Delivery of Health Care -- economics -- United States.

(1)

Delivery of Health Care -- organization & administration -- Review.

(1)

Delivery of Health Care -- organization & administration -- United States.

(1)

Digital storytelling.

(1)

Direct marketing -- Textbooks.

(1)

Disease Management -- United States.

(1)

Diversity in the workplace -- Management.

(1)

Draadloze communicatie.

(1)

Družbena omrežja.

(1)

Electronic commerce -- Africa, Southern.

(1)

Enfants consommateurs -- États-Unis.

(1)

Engineering -- Management.

(1)

Entrepreneuriat.

(1)

Entrepreneurship.

(1)

Entreprises -- Planification.

(1)

Entreprises -- Réorganisation.

(1)

Ethnicity -- Cross-cultural studies.

(1)

Etudes de marché.

(1)

Export marketing -- Social aspects.

(1)

Export marketing.

(1)

Facebook (Electronic resource)

(1)

(1)

(1)

(1)

Gestion d'entreprise.

(1)

(1)

Health Care Reform -- United States.

(1)

Health Communication -- methods.

(1)

Health Promotion -- United States.

(1)

Health Promotion -- methods -- Review.

(1)

Health Promotion -- methods.

(1)

Health Promotion.

(1)

Health behavior.

(1)

Health education -- Handbooks, manuals, etc.

(1)

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