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37.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

38.

Cover image for Marketing communications

Marketing communications

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2004

Excerpt:

Marketing communications / Koekemoer, Ludi.

Available: Copies:

39.

Cover image for Marketing research

Marketing research

Marketing research

by

Cant, Michael

Format:

Books

Publication Date

2003

Excerpt:

Marketing research Cant, Michael

Available: Copies:

40.

Cover image for E-marketing

by

Strauss, Judy.

Format:

Books

Publication Date

2003

Excerpt:

E-marketing / Strauss, Judy.

Available: Copies:

41.

Cover image for Tourism marketing

Tourism marketing

by

Lumsdon, Les.

Format:

Books

Publication Date

1997

Excerpt:

Tourism marketing / Lumsdon, Les.

Available: Copies:

42.

Cover image for Marketing visions

Marketing visions

Marketing visions

by

Bradmore, Don.

Format:

Books

Publication Date

1997

Excerpt:

Marketing -- Australia -- Management.

Available: Copies:

43.

Cover image for Marketing warfare

Marketing warfare

by

Ries, Al.

Format:

Books

Publication Date

1986

Excerpt:

Marketing warfare / Ries, Al.

Available: Copies:

44.

Cover image for Marketing essentials

Marketing essentials

Marketing essentials

by

Dibb, Sally, 1963-

Format:

Books

Publication Date

2013

Excerpt:

Marketing essentials / Dibb, Sally, 1963-

Available: Copies:

45.

Cover image for Digital marketing

Digital marketing

by

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2016

Excerpt:

Digital marketing / Chaffey, Dave, 1963- author.

Available: Copies:

46.

Cover image for Marketing management

Marketing management

by

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

Marketing management / Kotler, Philip, author.

Available: Copies:

47.

Cover image for Global marketing

Global marketing

Global marketing

by

Keegan, Warren J. author.

Format:

Books

Publication Date

2015

Excerpt:

Global marketing / Keegan, Warren J. author.

Available: Copies:

48.

Cover image for Marketing communications

Marketing communications

by

Egan, John, 1952- author.

Format:

Books

Publication Date

2015

Excerpt:

Marketing communications / Egan, John, 1952- author.

Available: Copies:

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Author

Kotler, Philip.

(23)

McDonald, Malcolm.

(13)

Cant, M. C. (Michael Colin), 1957-

(12)

Machado, Ricardo.

(10)

McDaniel, Carl, Jr., 1941-

(10)

Peter, J. Paul.

(9)

Aaker, David A.

(8)

Czinkota, Michael R.

(8)

Schiffman, Leon G.

(8)

Strydom, J. W. (Johan Wilhelm), 1952-

(8)

Zikmund, William G.

(8)

Clow, Kenneth E.

(7)

Ronkainen, Ilkka A.

(7)

American Marketing Association.

(6)

(6)

Chartered Institute of Marketing.

(6)

Hair, Joseph F.

(6)

Lamb, Charles W.

(6)

Olson, Jerry C. (Jerry Corrie), 1944-

(6)

Babin, Barry J.

(5)

(5)

(5)

Churchill, Gilbert A.

(5)

Dibb, Sally, 1963-

(5)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(5)

(5)

Gates, Roger H., 1942-

(5)

Hutt, Michael D.

(5)

Levinson, Jay Conrad.

(5)

Shimp, Terence A.

(5)

Speh, Thomas W.

(5)

Van Heerden, Neels, 1957-

(5)

Baines, Paul, 1973-

(4)

Baker, Michael J., 1935-

(4)

Belch, George E. (George Edward), 1951-

(4)

Brink, A. (Annekie)

(4)

Cateora, Philip R.

(4)

Cohen, William A., 1937-

(4)

(4)

Graham, John L.

(4)

Hawkins, Del I.

(4)

Hill, Charles W. L.

(4)

Hill, Charles W. L., author.

(4)

Institute of Marketing Management.

(4)

Jooste, C. J. (Christiaan Johannes), 1947-

(4)

Kanuk, Leslie Lazar.

(4)

Keller, Kevin Lane, 1956-

(4)

Koekemoer, Ludi.

(4)

Kurtz, David L.

(4)

Malhotra, Naresh K.

(4)

(4)

Quirk eMarketing (Firm)

(4)

Reed, Peter W., 1944-

(4)

Sargeant, Adrian.

(4)

Seitel, Fraser P.

(4)

Simkin, Lyndon, 1961-

(4)

Stokes, Rob (eMarketing specialist)

(4)

TV Choice Productions.

(4)

(4)

Abratt, Russell.

(3)

Angelopulo, G. C. (George Charles), 1956-

(3)

Arens, William F.

(3)

Armstrong, Gary (Gary M.)

(3)

(3)

Bennett, J. A. (J. Alf)

(3)

(3)

(3)

(3)

Boone, Louis E.

(3)

Brennan, Ross, 1957-

(3)

Brevis, Tersia, 1967-

(3)

Bush, Robert P.

(3)

(3)

Chaffey, Dave, 1963-

(3)

Chaffey, Dave, 1963- author.

(3)

Cravens, David W.

(3)

(3)

Diggines, Colin.

(3)

Donnelly, James H.

(3)

Erasmus, Barney.

(3)

Evans, Martin (Martin J.)

(3)

Hackley, Christopher E.

(3)

Iacobucci, Dawn.

(3)

Kotler, Philip, author.

(3)

Kumar, V., 1957-

(3)

Lee, Nancy, 1932-

(3)

Lovelock, Christopher H.

(3)

Maclaran, Pauline.

(3)

Monash University. Dept. of Marketing.

(3)

Mullins, John W. (John Walker)

(3)

Ortinau, David J.

(3)

Palmer, Adrian, 1955-

(3)

Rivkin, Steve, 1947-

(3)

Schmitt, Bernd.

(3)

Schneider, Gary P., 1952-

(3)

Stanton, William J.

(3)

Stevens, Robert E., 1942-

(3)

Strydom, Johan.

(3)

Swarbrooke, John.

(3)

Tadajewski, Mark.

(3)

Tanner, John F.

(3)

Van Rensburg, Mari Jansen.

(3)

(3)

Zimmerman, Jan.

(3)

(2)

(2)

American Marketing Society.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Australia-New Zealand Marketing Academy.

(2)

Australian Marketing Institute.

(2)

Bagozzi, Richard P.

(2)

Barker, Rachel, 1958-

(2)

Behrer, Mattias.

(2)

Belch, Michael A.

(2)

Bergh, Joeri van den, 1971-

(2)

Berndt, A. (Adele), 1966-

(2)

Berry, Michael J. A.

(2)

(2)

Bitner, Mary Jo.

(2)

(2)

Boshoff, Christo.

(2)

Bowen, John (John T.), 1948-

(2)

Brott, Armin A.

(2)

(2)

(2)

Burns, Alvin C.

(2)

Bush, Ronald F.

(2)

(2)

Cant, M. C. (Michael Colin), 1957- editor.

(2)

Chartered Institute of Marketing (Great Britain)

(2)

Copulsky, Jonathan R.

(2)

(2)

Crane, Frederick G.

(2)

Crawford, C. Merle (Charles Merle), 1924-2012.

(2)

Cronje, G. J. de J.

(2)

D'Alessandro, Steven, author.

(2)

Dann, Stephen, 1973-

(2)

(2)

Danziger, Pamela N.

(2)

(2)

De Chernatony, L. (Leslie)

(2)

Di Benedetto, C. Anthony.

(2)

Dillon, William R.

(2)

(2)

Duncan, Tom (Thomas R.)

(2)

Dwyer, F. Robert.

(2)

(2)

Egan, John, 1952-

(2)

(2)

(2)

Etzel, Michael J.

(2)

Farris, Paul W.

(2)

Firtle, Neil H.

(2)

Fletcher, Richard.

(2)

Franses, Philip Hans, 1963-

(2)

Frost, Raymond, 1960-

(2)

Future Publishing

(2)

(2)

Gamble, John (John E.), author.

(2)

Gamble, Paul R.

(2)

(2)

George, Richard.

(2)

Germano, William P., 1950-

(2)

(2)

(2)

(2)

Goldsworthy, Simon.

(2)

(2)

Gremler, Dwayne D.

(2)

(2)

Grewal, Rajdeep.

(2)

(2)

Harris, Thomas L., 1931-

(2)

Hartley, Steven William.

(2)

Hastings, Gerard.

(2)

Heath, Joseph, 1967-

(2)

Hennessey, Hubert D.

(2)

Hoffman, K. Douglas.

(2)

Hollensen, Svend.

(2)

(2)

(2)

Hoy, Frank, author.

(2)

Iacobucci, Dawn, author.

(2)

Institute of Marketing Management (South Africa)

(2)

Jain, Subhash C., 1942-

(2)

Jeannet, Jean-Pierre.

(2)

Jobber, David, 1947-

(2)

Johnston, Mark W.

(2)

Kaputa, Catherine, 1948-

(2)

Kennedy, Dan S., 1954-

(2)

Kerin, Roger A.

(2)

Klopper, H. B., 1974-

(2)

Kolb, Bonita M.

(2)

Kotabe, Masaaki.

(2)

Krishna, Aradhna.

(2)

Lancaster, Geoffrey, 1938-

(2)

Lee, Nancy, 1945-

(2)

Lees-Marshment, Jennifer.

(2)

Leong, G. Keong.

(2)

Lesourd, Jean-Baptiste.

(2)

Format

(1343)

Electronic Resources

(18)

(9)

(5)

(2)

Item Category 1

Material Type

Language

(1366)

(1)

Library

Shelf Location

Publication Date

Subject

(200)

Marketing -- Management.

(109)

Internet marketing.

(102)

Marketing research.

(86)

Consumer behavior.

(72)

Branding (Marketing)

(67)

Communication in marketing.

(55)

(47)

Strategic planning.

(41)

Brand name products.

(34)

Export marketing.

(32)

Customer relations.

(29)

Relationship marketing.

(24)

Electronic commerce.

(22)

Product management.

(22)

Sales promotion.

(22)

(22)

Public relations.

(21)

Social marketing.

(21)

(19)

Brand name products -- Management.

(17)

Service industries -- Marketing.

(17)

Entrepreneurship.

(16)

Marketing -- South Africa.

(16)

Tourism -- Marketing.

(16)

Online social networks.

(15)

International business enterprises -- Management.

(13)

Marketing -- Decision making.

(13)

Marketing -- Social aspects.

(13)

(13)

Success in business.

(13)

Direct marketing.

(12)

Marketing -- Psychological aspects.

(12)

(12)

Industrial management.

(11)

(11)

Marketing -- Periodicals.

(11)

Marketing -- Planning.

(11)

Marketing -- South Africa -- Management.

(11)

Social media -- Economic aspects.

(11)

Social responsibility of business.

(11)

Export marketing -- Management.

(10)

International trade.

(10)

Small business -- Management.

(10)

Advertising -- Brand name products.

(9)

Authorship -- Marketing.

(9)

Consumers' preferences.

(9)

Corporate image.

(9)

Industrial marketing.

(9)

Market segmentation.

(9)

Marketing -- South Africa -- Case studies.

(9)

Motivation research (Marketing)

(9)

Target marketing.

(9)

Business communication.

(8)

Customer relations -- Management.

(8)

Internet advertising.

(8)

(8)

Marketing -- Case studies.

(8)

Marketing -- Management -- Case studies.

(8)

Marketing -- Textbooks.

(8)

Marketing research -- Methodology.

(8)

(8)

Professions -- Marketing.

(8)

Competition, International.

(7)

Green marketing.

(7)

International business enterprises.

(7)

(7)

Marketing channels -- Management.

(7)

(7)

Business ethics.

(6)

Business logistics.

(6)

Business planning.

(6)

Communication in management.

(6)

(6)

Consultants -- Marketing.

(6)

Consumer behavior -- United States.

(6)

Customer services.

(6)

Hospitality industry -- Marketing.

(6)

Industrial marketing -- Management.

(6)

Marketing -- Australia -- Periodicals.

(6)

Online social networks -- Economic aspects.

(6)

Organizational effectiveness.

(6)

Physical distribution of goods -- Management.

(6)

(6)

(6)

(6)

Academic writing.

(5)

Business consultants.

(5)

Business enterprises -- Computer networks.

(5)

Business networks.

(5)

Campaign management.

(5)

(5)

Consumer behavior -- Cross-cultural studies.

(5)

Consumers -- Psychology.

(5)

Corporate culture.

(5)

Creative ability in business.

(5)

(5)

Industrial marketing -- Management -- Case studies.

(5)

Information technology -- Management.

(5)

Interactive marketing.

(5)

Internet marketing -- Social aspects.

(5)

Management information systems.

(5)

Marketing -- Management -- Textbooks.

(5)

Marketing -- Moral and ethical aspects.

(5)

Marketing -- Philosophy.

(5)

Marketing -- Political aspects.

(5)

Marketing channels.

(5)

Marketing research -- Case studies.

(5)

Marktforschung.

(5)

New business enterprises -- Management.

(5)

Organizational change.

(5)

(5)

Small business marketing.

(5)

Strategic planning -- Case studies.

(5)

Strategisch management.

(5)

Verbraucherverhalten.

(5)

Web sites -- Design.

(5)

Advertising -- Australia -- Periodicals.

(4)

Advertising -- Social aspects.

(4)

(4)

Behavior modification.

(4)

Brand name products -- Case studies.

(4)

Brand name products -- Marketing -- Management.

(4)

Child consumers -- United States.

(4)

Communication in organizations.

(4)

Communication in politics.

(4)

Consumer satisfaction.

(4)

Consumers -- Research.

(4)

Customer services -- Marketing.

(4)

Electronic commerce -- Periodicals.

(4)

Entrepreneurship -- South Africa.

(4)

Export marketing -- Management -- Case studies.

(4)

(4)

Industrial management -- South Africa.

(4)

Intercultural communication.

(4)

Internationale marketing.

(4)

Internationales Marketing.

(4)

(4)

(4)

(4)

Marketing -- Data processing.

(4)

Marketing -- Dictionaries.

(4)

Marketing -- Study and teaching (Higher)

(4)

Marketingforschung.

(4)

(4)

New products -- Management.

(4)

Nonprofit organizations -- Marketing.

(4)

Personnel management.

(4)

Political campaigns.

(4)

Qualitative research.

(4)

(4)

Sales management.

(4)

Senses and sensation.

(4)

Small business -- South Africa -- Management.

(4)

Special events -- Management.

(4)

(4)

Tourisme -- Marketing.

(4)

Word-of-mouth advertising.

(4)

Young adult consumers.

(4)

Advertising -- South Africa.

(3)

Advertising media planning.

(3)

(3)

(3)

Brand name products -- Marketing.

(3)

Business -- Data processing.

(3)

(3)

Career development.

(3)

Consumer behavior -- Psychological aspects.

(3)

Consumer behavior -- United States -- Case studies.

(3)

Consumption (Economics) -- Social aspects.

(3)

Database marketing.

(3)

(3)

Electronic books.

(3)

Export marketing -- South Africa.

(3)

Fashion merchandising.

(3)

International business enterprises -- Case studies.

(3)

Internet marketing

(3)

Internet marketing -- Case studies.

(3)

Internet searching.

(3)

(3)

Leisure -- Economic aspects.

(3)

Leisure industry -- Management.

(3)

Luxuries -- Marketing.

(3)

Marketing -- Australia -- Management.

(3)

Marketing -- Evaluation.

(3)

Marketing -- Mathematical models.

(3)

Marketing -- Planning -- Textbooks.

(3)

(3)

Mobile commerce.

(3)

Multilevel marketing.

(3)

New business enterprises.

(3)

New products -- Marketing.

(3)

Productontwikkeling.

(3)

Produits nouveaux -- Gestion.

(3)

Public relations and politics.

(3)

Rate of return.

(3)

Service industries -- Management.

(3)

Service industries -- Planning.

(3)

Small business.

(3)

Social media -- Marketing.

(3)

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