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37. 
Cover image for Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility
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38. 
Cover image for Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
by 
Delahaye Paine, Katie, 1952-
Format: 
Books
Publication Date 
2011
Excerpt: 
-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other
Available: Copies:
39. 
Cover image for Public relations : a managerial perspective
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2011
Excerpt: 
reputation, government relations and community communications, as well as drawing on expertise of legal
Available: Copies:
40. 
Cover image for Communication research measures II : a sourcebook
by 
Rubin, Rebecca B., editor.
Format: 
Books
Publication Date 
2011
Excerpt: 
survey Organizational reputation scale -- Organizational temporality Organization-public relationship
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by 
Copulsky, Jonathan R.
Format: 
Books
Publication Date 
2011
Excerpt: 
"As the recent Toyota and Tiger Woods scandals illustrate, brand reputation is more precarious than
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42. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
Management: Building, Enhancing, and Protecting Organizational Reputation in the Information Age / Measuring
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43. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
of blogs for marketing and pr -- Monitor blogs: your organization's reputation depends on it
Available: Copies:
44. 
Cover image for Corporate communication : a guide to theory and practice
by 
Cornelissen, Joep.
Format: 
Books
Publication Date 
2011
Excerpt: 
communication -- Corporate identity, corporate branding and corporate reputation -- Part 3: Corporate
Available: Copies:
45. 
Cover image for Interaction design : beyond human-computer interaction
by 
Rogers, Yvonne.
Format: 
Books
Publication Date 
2011
Excerpt: 
their field, with a strong global reputation. They bring depth of scope to the subject, encompassing the
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46. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
reputation) and changing our health-related lifestyles for better or worse. The impact of advertising is
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47. 
Cover image for Worldviews : an introduction to the history and philosophy of science
by 
DeWitt, Richard.
Format: 
Books
Publication Date 
2010
Excerpt: 
History and Philosophy of Science, Second Edition furthers its reputation as the definitive introductory
Available: Copies:
48. 
Cover image for When money was in fashion : Henry Goldman, Goldman Sachs, and the founding of Wall Street
by 
Fisher, June Breton.
Format: 
Books
Publication Date 
2010
Excerpt: 
. Henry's steadfast support for Germany during World War I would tarnish his reputation and drive him from
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