Marketing research.

. Telephone selling and marketing -- Day 16. Printed collateral, brochures, and sales sheets -- Day 17. Direct

-- Take cover -- Follow-up queries -- 3. Selling reprints and rewrites -- Reprints -- Finding markets for

marketing environments worldwide -- 7. Cross-cultural market research -- 8. Intercultural marketing strategy

-and-mortar marketers -- 6. Relationship marketing and customer relationship management (CRM) -- 7. Marketing research

-- Industries -- Case study: the music industry, technology and synergy -- Research -- Production organisation

enduring features that have made it the best-selling introductory human communication text on the market

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for

Tourism Marketing -- Information and communications technology and tourism marketing -- Marketing research

. Public relations and selling. Ch. 8. Public relations and communication. Ch. 9. Effective listening. Ch

: Understanding and Selecting. Ch. 4. Marketing Research. Ch. 5. The Consumer Market and Buying Behavior. Ch. 6