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37. 
Cover image for From brand vision to brand evaluation : the strategic process of growing and strengthening brands
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
2012
Excerpt: 
From brand vision to brand evaluation : the strategic process of growing and strengthening brands /
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38. 
Cover image for Brand resilience : managing risk and recovery in a high-speed world
by 
Copulsky, Jonathan R.
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand resilience : managing risk and recovery in a high-speed world / Copulsky, Jonathan R.
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39. 
Cover image for Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand
by 
Kaputa, Catherine, 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
brand / Kaputa, Catherine, 1948-
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40. 
Cover image for Marketing without advertising : brand preference and consumer choice in Cuba
by 
Morales, Emilio, 1969-
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing without advertising : brand preference and consumer choice in Cuba / Morales, Emilio
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41. 
Cover image for Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference
by 
Post, Karen.
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the
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42. 
Cover image for Uprising : how to build a brand-and change the world-by sparking cultural movements
by 
Goodson, Scott.
Format: 
Books
Publication Date 
2012
Excerpt: 
Uprising : how to build a brand-and change the world-by sparking cultural movements / Goodson
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43. 
Cover image for The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone
by 
Alpert, Jed.
Format: 
Books
Publication Date 
2012
Excerpt: 
The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone /
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44. 
Cover image for The handbook of European brand rights management : how to develop, manage and protect your trademarks, domains, designs and copyrights
by 
Jolly, Adam.
Format: 
Books
Publication Date 
2011
Excerpt: 
The handbook of European brand rights management : how to develop, manage and protect your
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45. 
Cover image for Brand resilience : managing risk and recovery in a high-speed world
by 
Copulsky, Jonathan R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Brand resilience : managing risk and recovery in a high-speed world / Copulsky, Jonathan R.
Available: Copies:
46. 
Cover image for The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business
by 
Pearson, Timothy R.
Format: 
Books
Publication Date 
2011
Excerpt: 
The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting
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47. 
Cover image for Brand failures : the truth about the 100 biggest branding mistakes of all time
by 
Haig, Matt.
Format: 
Books
Publication Date 
2011
Excerpt: 
Brand failures : the truth about the 100 biggest branding mistakes of all time / Haig, Matt.
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48. 
Cover image for Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)
by 
Kerpen, Dave.
Format: 
Books
Publication Date 
2011
Excerpt: 
Likeable social media : how to delight your customers, create an irresistible brand, and be
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