in the office relating to budgeting, buying and selling, wages and salaries, petty cash, banking and

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

-- Chapter 6. Selling the right quantity at the right time -- Chapter 7. Selling at the right price

electronic media -- Reporting on the job: evaluating your findings for clear decision making -- Selling your

planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

advertising -- Public relations and selling -- Public relations and research -- The practice of public

Sponsorships -- 22 Packaging, Point-of-Perchase Communications, and Signage -- 23 Personal Selling.

-- Managing growth of SMTEs -- Selling/haversting the venture -- Case study: Kamieskroon Bed & Breakfast

-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and

English language -- Orthography and spelling -- Study and teaching.