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37. 
Cover image for Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
by 
Gordon, Ian, 1952 June 19-
Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Format: 
Books
Publication Date 
1998
Excerpt: 
- effectively and efficiently. Marketing attempted to generate as many sales transactions as possible, across
Available: Copies:
38. 
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Excerpt: 
Advertising communications & promotion management / Rossiter, John R.
Available: Copies:
39. 
Cover image for Hospitality accounting
Hospitality accounting
Hospitality accounting
by 
Kotas, Richard.
Format: 
Books
Publication Date 
1997
Excerpt: 
Tourism and hospitality management series.
Available: Copies:
40. 
Cover image for Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry
Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry
Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry
by 
Laws, Eric, 1945-
Format: 
Books
Publication Date 
1997
Excerpt: 
Chapman & Hall series in tourism and hospitality management.
Available: Copies:
41. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
Marketing -- Management.
Available: Copies:
42. 
Cover image for Basic principles of financial management for a small business
Basic principles of financial management for a small business
Basic principles of financial management for a small business
by 
Kritzinger, Alba.
Format: 
Books
Publication Date 
1996
Excerpt: 
Basic principles of financial management for a small business / Kritzinger, Alba.
Available: Copies:
43. 
Cover image for Hospitality for sale : techniques of promoting business for hospitality establishments
Hospitality for sale : techniques of promoting business for hospitality establishments
Hospitality for sale : techniques of promoting business for hospitality establishments
by 
Coffman, C. DeWitt (Charles DeWitt)
Format: 
Books
Publication Date 
1980
Excerpt: 
Hotel management.
Available: Copies:
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Blem, Norman.
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Cateora, Philip R.
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Sales management.
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