Business communication / Hartley, Peter, 1946-

-- Managing in a changing environment -- pt. 2. Planning. Planning: an overview -- Strategic planning -- Goal

-- Entrepreneurship -- Ethics and Corporate Social Responsibility -- Part 3. Strategic Decision Making -- Planning

Problems. Ch. 11. Step Two: Planning and Programming. Ch. 12. Step Three: Taking Action and Communicating

communication through advertising ; Elements of marketing communication ; Pricing decisions ; Marketing planning

hospitality and tourism marketing. -- 3. The role of marketing in strategic planning. -- 4. The marketing

Promotional strategy : marketing communications in practice / Koekemoer, Ludi.

-- Communication Strategy. Introduction to Persuasion. How to Win and Hold Consumers' Attention. Persuasion with

planning. Organisation: who does what? Effective leadership in the classroom. Controlling classroom events

; Strategic planning ; Managerial decision making ; Information management ; Organisation design ; Authority

-- Communication -- Managing people -- Implementation -- Multiple project coordination -- Subcontractors -- Program

Marketing -- Planning.