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37.

Cover image for Marketing : an introduction

Marketing : an introduction

Marketing : an introduction

by

Cant, Michael.

Format:

Books

Publication Date

2010

Excerpt:

Marketing : an introduction / Cant, Michael.

Available: Copies:

38.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

39.

Cover image for Principles of marketing

Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2008

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

40.

Cover image for Integrated marketing communications

Integrated marketing communications

by

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

Integrated marketing communications / Ouwersloot, Hans.

Available: Copies:

41.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

42.

Cover image for Essentials of marketing

Essentials of marketing

by

Brink, Annekie.

Format:

Books

Publication Date

2004

Excerpt:

Essentials of marketing / Brink, Annekie.

Available: Copies:

43.

Cover image for Introduction to marketing

Introduction to marketing

Introduction to marketing

by

Strydom, Johan.

Format:

Books

Publication Date

2004

Excerpt:

Introduction to marketing / Strydom, Johan.

Available: Copies:

44.

Cover image for Grasping service marketing

Grasping service marketing

Grasping service marketing

by

Jordaan, Yolanda.

Format:

Books

Publication Date

2004

Excerpt:

Grasping service marketing / Jordaan, Yolanda.

Available: Copies:

45.

Cover image for Marketing for entrepreneurs

Marketing for entrepreneurs

by

Machado, Ricardo.

Format:

Books

Publication Date

2002

Excerpt:

Marketing for entrepreneurs / Machado, Ricardo.

Available: Copies:

46.

Cover image for Principles of marketing

Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

47.

Cover image for Principles of marketing.

Principles of marketing.

Principles of marketing.

by

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

Principles of marketing. Kotler, Philip.

Available: Copies:

48.

Cover image for Essentials of marketing

Essentials of marketing

by

Brink, Annekie.

Format:

Books

Publication Date

1999

Excerpt:

Essentials of marketing / Brink, Annekie.

Available: Copies:

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Author

Kotler, Philip.

(21)

Cant, M. C. (Michael Colin), 1957-

(11)

Strydom, J. W. (Johan Wilhelm), 1952-

(10)

Armstrong, Gary (Gary M.)

(9)

Machado, Ricardo.

(8)

Institute of Marketing Management.

(6)

McCarthy, E. Jerome (Edmund Jerome)

(6)

Van Heerden, Neels, 1957-

(6)

Aaker, David A.

(5)

Kanuk, Leslie Lazar.

(5)

Keller, Kevin Lane, 1956-

(5)

Schiffman, Leon G.

(5)

Abratt, Russell.

(4)

Duncan, Tom (Thomas R.)

(4)

Koekemoer, Ludi.

(4)

Bowen, John (John T.), 1948-

(3)

Brevis, Tersia, 1967-

(3)

Brink, A. (Annekie)

(3)

Cant, M. C. (Michael Colin), 1957- editor.

(3)

(3)

Erasmus, Barney.

(3)

(3)

Jooste, C. J. (Christiaan Johannes), 1947-

(3)

Klopper, H. B., 1974-

(3)

Makens, James C.

(3)

Moore, Carlos W.

(3)

Nieuwenhuizen, C. (Cecile)

(3)

Perreault, William D.

(3)

Perreault, William D., Jr.

(3)

Shimp, Terence A.

(3)

Strydom, Johan.

(3)

Tassiopoulos, Dimitri.

(3)

Van Rensburg, Mari Jansen.

(3)

(3)

Advertising Media Association of South Africa.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Armstrong, Gary.

(2)

Badenhorst, J. A. (Johanna Adolphina), 1954-

(2)

Barker, Rachel, 1958-

(2)

Bennett, J. A. (J. Alf)

(2)

(2)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(2)

(2)

(2)

Brink, Annekie.

(2)

Bromfield, Derek.

(2)

Burnett, John, 1944-

(2)

Cateora, Philip R.

(2)

Chadwick, Simon, 1964-

(2)

Cravens, David W.

(2)

(2)

David, Fred R. Concepts of strategic management.

(2)

(2)

Diggines, Colin.

(2)

Doyle, Peter, 1943-2003.

(2)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(2)

Engel, James F.

(2)

Fielding, M. L. (Michael L.)

(2)

Geldenhuys, P. (Pieter)

(2)

George, Richard, 1968-

(2)

(2)

Hutt, Michael D.

(2)

Kumar, V., 1957-

(2)

Lamb, Charles W.

(2)

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

(2)

Moriarty, Sandra E. (Sandra Ernst)

(2)

Morrison, Alastair M.

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Parks, Janet B., 1942-

(2)

Petty, J. William, 1942-

(2)

(2)

Pitt, Leyland F.

(2)

Quarterman, Jerome, 1944-

(2)

Scarborough, Norman M.

(2)

Smith, Aaron, 1972-

(2)

Solomon, Michael R., author.

(2)

Speh, Thomas W.

(2)

Stewart, Bob, 1946-

(2)

(2)

Tuten, Tracy L., 1967- author.

(2)

Van Heerden, Neels, 1957- editor.

(2)

Van Noordwyk, A.

(2)

(2)

Venter, Peet, 1964-

(2)

Walker, Orville C.

(2)

Wells, William, 1926-

(2)

Zimmerer, Thomas.

(2)

Abbey, James R.

(1)

Affinity Advertising and Publishing.

(1)

(1)

Alsemgeest, Liezel.

(1)

American Hotel & Motel Association. Educational Institute.

(1)

Andrews, J. Craig.

(1)

Arens, William F.

(1)

Argenti, Paul A.

(1)

Arnould, Eric J.

(1)

Baptiste, Annie.

(1)

Baron, Roger B.

(1)

Beech, John G., 1947-

(1)

(1)

(1)

(1)

(1)

Berndt, A. (Adele), 1966-

(1)

(1)

Berthon, Pierre.

(1)

Blackwell, Roger D.

(1)

Blair, Edward, 1923-

(1)

(1)

Block, Lauren G.

(1)

(1)

Bojanic, David C.

(1)

Borrieci, Ronald N. Instructor's manual with video guide to accompany Marketing management, 13th ed.

(1)

(1)

Botha, Stephné.

(1)

Bothma, Cornelius (DE-601)602081548

(1)

Boyd, Harper W.

(1)

Branston, Gill.

(1)

Brierley, Sean, 1966-

(1)

Brooks, John R.

(1)

Brown, Herbert E.

(1)

Brown, Herbert E. Readings & cases in direct marketing.

(1)

Bucher, Charles Augustus, 1912-1988.

(1)

Burgess, Steven (DE-601)062018868 (DE-588)171776135

(1)

(1)

Buskirk, Bruce D.

(1)

Butterick, Keith.

(1)

CAM Foundation.

(1)

Calvin, Robert J.

(1)

Cannon, Joseph P.

(1)

(1)

Carter, S. (Steve)

(1)

Cassim, Shahida.

(1)

Cateora, Philip R., author.

(1)

Chaffey, Dave, 1963-

(1)

Chaffey, Dave, 1963- author.

(1)

Charlesworth, Alan, 1956-

(1)

Chartered Institute of Marketing.

(1)

(1)

Churchill, Gilbert A.

(1)

Clarke, Jackie, 1966-

(1)

Connett, Brian I.

(1)

Cook, Gordon, 1948-

(1)

(1)

Cox, Steven M. (Steven Michael), 1951- Test item file to accompany Marketing management, 13th ed.

(1)

Cronje, G. J. de J.

(1)

Crotts, John C.

(1)

Crow, R. Brian.

(1)

Czinkota, Michael R.

(1)

Da Silva Esclana, Natasha.

(1)

Daniels, Dawn, author.

(1)

Davis, Bernard.

(1)

(1)

DeSensi, Joy Theresa.

(1)

Dobler, Donald W.

(1)

(1)

Doswell, Roger.

(1)

Drotsky, Antonie.

(1)

Du Plessis, P. J.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943- Applied strategic marketing.

(1)

Du Toit, G. S. (Gawie S.)

(1)

(1)

(1)

Duncan, Tom (Thomas R.). IMC.

(1)

Dupree, James V.

(1)

Elliott, Richard.

(1)

(1)

Etzel, Michael J.

(1)

Farris, Paul W.

(1)

Fennell, David A., 1963-

(1)

Fennis, Bob Michaël, 1968- author.

(1)

Fernandes, N. (Naquita)

(1)

Ferrell, Odies Collins, 1943-

(1)

Ford, David, 1944-

(1)

Galvin, Eamonn.

(1)

Gates, Roger H., 1942-

(1)

(1)

George, Richard, 1968- Marketing South African tourism.

(1)

Gerber-Nel, C. (Charlene)

(1)

Ghauri, Pervez N., 1948-

(1)

Gillentine, Andy.

(1)

Gillis, Tamara L.

(1)

(1)

Gilly, Mary C., joint author.

(1)

(1)

Goldblatt, Joe Jeff, 1952-

(1)

Gordon, Ian, 1952 June 19-

(1)

Gouws, Johan S.

(1)

Graham, John L.

(1)

Graham, John L., joint author.

(1)

Graham, Stedman.

(1)

Gross, Andrew C.

(1)

Gundlach, Gregory T. (Gregory Thomas)

(1)

(1)

Hardy, Stephen, 1948-

(1)

Hennessey, Hubert D.

(1)

Hirschey, Mark.

(1)

(1)

Hisrich, Robert D.

(1)

Hodgetts, Richard M.

(1)

Format

(275)

Electronic Resources

(4)

(3)

(1)

Item Category 1

Material Type

Language

(283)

Library

Shelf Location

Publication Date

Subject

(71)

Marketing -- Management.

(46)

(20)

(16)

Marketing -- South Africa.

(16)

Communication in marketing.

(15)

Marketing -- South Africa -- Management.

(14)

Consumer behavior.

(12)

Internet marketing.

(12)

Marketing research.

(11)

Hospitality industry -- Marketing.

(10)

Strategic planning.

(10)

Tourism -- Marketing.

(10)

Sports administration.

(9)

Industrial management.

(8)

Marketing -- South Africa -- Case studies.

(8)

Sales management.

(8)

Small business -- Management.

(8)

(7)

Sales promotion.

(7)

Strategisch management.

(7)

Branding (Marketing)

(6)

Marketing -- Decision making.

(6)

Marketing -- Gestion.

(6)

Sports -- Marketing.

(6)

Entrepreneurship.

(5)

Motivation research (Marketing)

(5)

Public relations.

(5)

(5)

Advertising -- South Africa.

(4)

Advertising media planning.

(4)

Business enterprises -- Finance.

(4)

(4)

Communication in organizations.

(4)

Electronic commerce.

(4)

Export marketing.

(4)

Physical education and training -- Administration.

(4)

Special events -- Management.

(4)

(4)

Tourisme -- Marketing.

(4)

Advertising -- Awards -- South Africa.

(3)

Brand name products -- Management.

(3)

Branding (Marketing) -- Awards -- South Africa.

(3)

Business communication.

(3)

Communication in management.

(3)

International business enterprises.

(3)

Internet advertising.

(3)

(3)

(3)

(3)

Marketing -- Case studies.

(3)

Marketing -- Management -- Case studies.

(3)

(3)

New business enterprises -- Management.

(3)

Physical distribution of goods -- Management.

(3)

Product management.

(3)

Relationship marketing.

(3)

Small business -- South Africa -- Management.

(3)

Special events -- South Africa -- Management.

(3)

(3)

Strategic planning -- Case studies.

(3)

Strategisches Management.

(3)

Tourism -- Management.

(3)

(3)

(3)

Accueil (Tourisme) -- Marketing.

(2)

Administración de mercadeo.

(2)

Advertising media planning -- South Africa.

(2)

Aufsatzsammlung.

(2)

Bars (Drinking establishments)

(2)

Brand name products -- Marketing -- Management.

(2)

Business -- Handbooks, manuals, etc.

(2)

Business communication -- Handbooks, manuals, etc.

(2)

Communicatief handelen.

(2)

Consumer behavior -- South Africa.

(2)

Consumer satisfaction.

(2)

(2)

Customer relations -- Management.

(2)

Direct marketing.

(2)

(2)

Entrepreneurship -- South Africa.

(2)

Food service -- Marketing.

(2)

Handbooks and manuals.

(2)

Hospitality industry -- South Africa -- Marketing.

(2)

Industrial management -- South Africa.

(2)

Industrial marketing -- Management -- Case studies.

(2)

Industrial marketing -- Management.

(2)

Informatietechnologie.

(2)

International business enterprises -- Management.

(2)

(2)

Leisure industry -- Management.

(2)

Management information systems.

(2)

Marketing channels -- Management.

(2)

Marketingmanagement.

(2)

Mass media and business -- South Africa.

(2)

Mass media and business.

(2)

(2)

(2)

Mercadotecnia -- Administración.

(2)

(2)

New business enterprises -- United States.

(2)

New business enterprises.

(2)

Planification stratégique.

(2)

(2)

Public relations -- South Africa.

(2)

(2)

Sales promotion -- South Africa.

(2)

(2)

Small business -- United States -- Management.

(2)

Small business marketing.

(2)

(2)

Special events -- Marketing.

(2)

Special events -- Planning.

(2)

Special events -- South Africa -- Marketing.

(2)

Special events -- South Africa -- Planning.

(2)

Spor tesisleri -- Yönetim.

(2)

Spor yönetimi.

(2)

Sports -- Gestion.

(2)

Sports facilities -- Management.

(2)

Tourism -- South Africa -- Marketing.

(2)

(2)

Verkooporganisatie.

(2)

Éducation physique -- Administration.

(2)

(1)

Administración de mercadeo -- Estudio de casos.

(1)

Administración de servicios alimentarios.

(1)

Administración.

(1)

Administração de marketing.

(1)

Administração esportiva.

(1)

Advertising -- Handbooks, manuals, etc.

(1)

Advertising -- Hospitality industry.

(1)

Advertising -- Management.

(1)

Advertising -- Psychological aspects.

(1)

Advertising -- Tourism.

(1)

Advertising agencies.

(1)

Advertising campaigns.

(1)

Advertising, Direct-mail -- Case studies.

(1)

Africa, Southern.

(1)

Analyse (algemeen)

(1)

Approvisionnement dans l'entreprise.

(1)

Authorship -- Marketing.

(1)

(1)

Beden eğitimi ve antrenman -- İdare.

(1)

(1)

Belanghebbenden.

(1)

(1)

Betriebliche Kennzahl.

(1)

Boş zaman -- Ekonomik açıdan.

(1)

Boş zaman endüstrisi -- Yönetim.

(1)

(1)

(1)

Brand name products -- South Africa.

(1)

Brand name products -- Valuation.

(1)

Brand name products.

(1)

Branding (Marketing) -- Management.

(1)

Business -- Marketing -- Case studies.

(1)

Business -- Marketing.

(1)

Business -- Research -- Data processing.

(1)

Business -- Research -- Methodology.

(1)

Business Marketing

(1)

Business and Economics.

(1)

Business communication -- Problems, exercises, etc.

(1)

Business enterprises -- Computer networks.

(1)

Business networks -- Management.

(1)

Business planning.

(1)

(1)

Capacidad empresarial -- Estados Unidos.

(1)

Career development.

(1)

Changement organisationnel.

(1)

Comercio electrónico.

(1)

Commercial treaties.

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication en marketing.

(1)

Communication in marketing -- South Africa.

(1)

Communication in organizations

(1)

Communication in organizations -- United States.

(1)

Communication in organizations Case studies

(1)

Community development.

(1)

Competition, International.

(1)

Consommateurs -- Comportement.

(1)

Consumentengedrag.

(1)

Consumer behavior -- United States.

(1)

Consumer behaviour.

(1)

Consumers -- Attitudes.

(1)

Consumers' preferences.

(1)

(1)

Corporate Communication.

(1)

Corporate sponsorship -- United States.

(1)

Corporate sponsorship.

(1)

Corporations -- Finance.

(1)

Corporations -- South Africa.

(1)

Cost accounting.

(1)

Cost effectiveness.

(1)

Cultural property -- Protection.

(1)

Culturele aspecten.

(1)

Customer relations -- South Africa.

(1)

Customer relations.

(1)

Customer services.

(1)

Desarrollo profesional.

(1)

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