legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.

-- Performance measurement in the international hospitality industry / Helen Atkinson -- Budgetary practice

Concepts -- Developing Measurement Concepts -- Early Fraction Concepts -- Algebraic Reasoning -- Helping

-- Ch. 12. Pricing over the product life cycle -- Ch. 13. Price and value measurement -- Ch. 14. Ethics.

-value measurement consideration -- Derecognition of financial assets -- Derecognition of financial liabilities

aspects -- Profit measurement and the recognition of revenue -- Profit measurement and the recognition of

Foreword / Economic characteristics of the tourism sector -- The measurement of tourism -- Tourism

research -- Methods for conducting primary research -- Measurement concepts and questionnaire design

--Sales and Profitability -- Performance Measurement--Beyond Profitability.

-- Project Selection and Approval -- Measurement of Project Effect -- Selection Practice -- Project

--- Part 2: Sustainable Tourism and the Community -- 5. Environmental Standards and Performance Measurement

Measurement of Media Audiences -- Need for Better Media Vehicle Measurements -- Response Function -- Measuring