. Innovation and Change -- 9. Decision Making Processes -- 10. Conflict, Power, and Politics. Integrative Cases

-concept -- Market segmentation -- The consumer decision-making process -- Family decision-making -- Organisational

Decision making.

Statistical decision.

Screenplays -- Five (Not So) Easy Screenplays -- The Discovery -- The Decision -- The Boxing Match -- The

Types of organization -- Knowledge is the most important asset of a company -- Decision making in

-- Understanding Consumer Decision-Making -- Assessing the Competitive Situation -- Information for Marketing

-- Learning Objectives -- Role of Marketing Research in Managerial Decision Making -- Factors that Influence

Marketing -- Decision making.

decision-making processes; Consumer perceptions and motivation ; Attitudes, learning and involvement

a customer's decision-making process. Yet for most companies, there is a yawning gap between how the

perspective on group decision making of Randy Hirokawa & Dennis Gouran -- Adaptive structuration theory of