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1. 
Cover image for Strategy : sustaining competitive advantage in a globalised context
Strategy : sustaining competitive advantage in a globalised context
by 
Goldman, Geoff.
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategy : sustaining competitive advantage in a globalised context / Goldman, Geoff.
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3. 
Cover image for An exploratory study to assess the need for an internal branding strategy in the Department of Public Works as a tool to improve service delivery
An exploratory study to assess the need for an internal branding strategy in the Department of Public Works as a tool to improve service delivery
An exploratory study to assess the need for an internal branding strategy in the Department of Public Works as a tool to improve service delivery
by 
Tshabalala, Seipati.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
An exploratory study to assess the need for an internal branding strategy in the Department of
Available: Copies:
4. 
Cover image for Branding : [brand strategy, design, and implementation of corporate and product identity]
Branding : [brand strategy, design, and implementation of corporate and product identity]
by 
Vaid, Helen.
Format: 
Books
Publication Date 
2003
Excerpt: 
Branding : [brand strategy, design, and implementation of corporate and product identity] / Vaid
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5. 
Cover image for Living strategy : putting people at the heart of corporate purpose
Living strategy : putting people at the heart of corporate purpose
by 
Gratton, Lynda.
Safari (Access restricted to 4 simultaneous users)
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012987533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000
Excerpt: 
Living strategy : putting people at the heart of corporate purpose / Gratton, Lynda.
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6. 
Cover image for Crafting and implementing strategy : text and readings / Arthur A. Thompson, A.J. Strickland.
Crafting and implementing strategy : text and readings / Arthur A. Thompson, A.J. Strickland.
Crafting and implementing strategy : text and readings / Arthur A. Thompson, A.J. Strickland.
by 
Thompson, Arthur A.
Format: 
Books
Publication Date 
1998
Excerpt: 
Crafting and implementing strategy : text and readings / Arthur A. Thompson, A.J. Strickland.
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7. 
Cover image for Strategy of the dolphin : winning elegantly by coping powerfully in a world of turbulent change
Strategy of the dolphin : winning elegantly by coping powerfully in a world of turbulent change
Strategy of the dolphin : winning elegantly by coping powerfully in a world of turbulent change
by 
Lynch, Dudley.
Format: 
Books
Publication Date 
1990 1989
Excerpt: 
Strategy of the dolphin : winning elegantly by coping powerfully in a world of turbulent change /
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8. 
Cover image for Digital marketing
Digital marketing
by 
Chaffey, Dave 1963- VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Strategy, implementation, practice
Available: Copies:
9. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital
Available: Copies:
10. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
marketing students, and managers involved in digital marketing strategy and implementation. Online resources
Available: Copies:
11. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
marketing -- 02 Planning a digital marketing strategy -- 03 Digital marketing campaigns -- 04 Accountability
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12. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
and Strategy, Marketing and Branding Metrics"
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Independent Institute of Education. Vega School of Brand Leadership.
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