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37. 
Cover image for How to have creative ideas : 62 exercises to develop the mind
by 
De Bono, Edward, 1933-
Format: 
Books
Publication Date 
2007
Excerpt: 
list, to encourage creativity and lateral thinking.
Available: Copies:
38. 
Cover image for Advertising strategy : creative tactics from the outside/in
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2006
Excerpt: 
Copy and creativity -- Getting started -- Issues in a changing marketplace -- Concepting -- Design
Available: Copies:
39. 
Cover image for Ideas : a history of thought and invention, from fire to Freud
by 
Watson, Peter, 1943-
Format: 
Books
Publication Date 
2006
Excerpt: 
, and why Chinese creativity faded after the Middle Ages. In the course of this commanding narrative
Available: Copies:
40. 
Cover image for The education [of] an art director
by 
Heller, Steven.
Format: 
Books
Publication Date 
2006
Excerpt: 
the camera : a conversation with Lilly Kilvert -- The idea factory : an assembly line for creativity
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41. 
Cover image for Virtuoso teams : lessons from teams that changed their worlds
by 
Boynton, Andrew C.
Format: 
Books
Publication Date 
2005
Excerpt: 
--a team that generates more creativity, more energy and the very best performance. The rules of the
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42. 
Cover image for Ideas : a history of thought and invention, from fire to Freud
by 
Watson, Peter, 1943-
Format: 
Books
Publication Date 
2005
Excerpt: 
, and why Chinese creativity faded after the Middle Ages. In the course of this commanding narrative
Available: Copies:
43. 
Cover image for Systems thinking : creative holism for managers
by 
Jackson, Michael C., 1951-
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Systems Practice; 1 The Systems Language; 2 Applied Systems Thinking; 3 Creativity and Systems; Part II
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44. 
Cover image for Understanding media : the extensions of man
by 
McLuhan, Marshall, 1911-1980.
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Challenge and collapse: The nemesis of creativity -- The spoken word: Flower of evil? -- The written word
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45. 
Cover image for About face : reviving the rules of typography
by 
Jury, David.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Writing -- Communication -- Information -- Rhetoric -- Creativity -- Typographer and technology
Available: Copies:
46. 
Cover image for Weird ideas that work : 11 1/2 practices for promoting, managing, and sustaining innovation
by 
Sutton, Robert I.
Format: 
Books
Publication Date 
2002
Excerpt: 
Créativité dans les affaires -- Gestion.
Available: Copies:
47. 
Cover image for Creative management
by 
Henry, Jane.
Format: 
Books
Publication Date 
2001
Excerpt: 
Perception. Creativity. How to kill creativity / A systems perspective on creativity / Cognition
Available: Copies:
48. 
Cover image for Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Format: 
Books
Publication Date 
1998
Excerpt: 
an approach to consumer research that is based on simplicity, common sense, and creativity - an
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